The Price of Jewellery Explained: Part Two. Artistry and Innovation

Continuing our series on the nuances of jewellery pricing and value, let’s turn to artistry, innovation and the respected reputations of artist jewellers across the world. Is it possible to put a price on lifelong dedication to craftsmanship? Here, I speak to jewellers whose creativity is very often pushed to the limits, with dazzling results for their clients.

As you no doubt discovered in Part One of this series on KaterinaPerez.com, prescribing value to a piece of jewellery is not merely the sum of its parts, but a complex equation that must encompass raw materials, design, innovation, talent, sales, marketing, desirability, brand awareness… I could go on. In this second part of a three-part series, I am going to consider artistry and innovation and how these more ethereal factors play a role in value. The next time you shop for a jewelled creation, I invite you to consider these insights and decide for yourself whether a jewel you love is ‘worth the money’.