Sarah Jordan

Starting her career as a journalist, Sarah discovered the world of fine jewellery in 2014 when she began working as a magazine editor for a jewellery retail magazine in London. Since going freelance, Sarah has specialised in content writing, editing and branded storytelling for a range of businesses, including De Beers Jewellery, Sotheby’s, the Natural Diamond Council and Gem-A (Gemmological Association of Great Britain). She is also the founder of her own specialist copywriting business, The William Agency. Sarah has completed courses at both De Beers Group Institute of Diamonds and the Gemological Institute of America (GIA), and is well-versed in the language of high jewellery and the history of jewellery design movements. She has known Katerina for many years and shares her vision of helping even more women fall in love with fine jewellery… one gemstone at a time!

Contact: [email protected]