DAWN: A new era of collaboration between brands and jewellery artists

We are all accustomed to the scenario whereupon a piece of jewellery is created either by a designer under his own name, or a creative director who manages a group of people whose identities are kept private by the brands who hire them. However, searching for new approaches to building jewellery collections, DAWN – the Hong Kong based brand specialising in jade jewels – has decided to work with jewellery craftsmen, and promote the names of these artisans at the same time.

The brand’s pieces represent stunning examples of a new concept; where various jewellery artists contribute to the collection of one brand and have their names credited for those creations. This approach was the idea of Yve Chan – Director of DAWN – whom I met during the Hong Kong Jewellery and Gem Fair. Here, we had the chance to discuss the unique nature of the artistic collaborations which his brand is curating, nurturing and exhibiting to the world.

Although I personally feel that the Europeans are still getting to know jade; the more it is in the spotlight, the more its beauty will be appreciated and its value understood. In DAWN creations, Yve Chan strives to convey the idea that jade is artful, precious, and as desirable to the rest of the world as other gemstones – and it seems to be just a matter of time until he reaches his goal.