In Conversation: A Passion for Jewellery at GemGenève 2022
Earlier this year, as part of GemGenève, I participated in a panel discussion with my friends and colleagues from across the industry, where we discussed our shared love of jewellery. In this hour-long conversation, we considered the allure of haute joaillerie and the artistry, creativity and obsession surrounding pristine jewellery craftsmanship. Let me share some of the highlights with you here…
In May 2022, I was invited to moderate a panel discussion on a subject that is close to my heart… the emotional connection many of us have to jewellery. It was due to take place at GemGenève during its spring show from May 5-8, 2022. So, of course, I said yes!
Katerina Perez hosts a panel discussion at GemGenève in May 2022 with jewellery historian Vivienne Becker (left)
I invited a few jewellery-obsessed professionals who l have known throughout the years and who I felt would really enjoy a conversation full of positivity and emotions. So, there were five of us on the panel: jewellery designer Frédéric Mané
Jewellery designer Frédéric Mané appeared on the panel at GemGenève
By the time we took to the stage, we knew the conversation would touch on the influence and sentimental significance of jewellery and its ability to store memories and hold value (even when times are difficult). We were also prepared to discuss the art of choosing jewellery, shopping for pieces, and relying on instinct and emotion when purchasing. But, as you can imagine, when you’re up there on the stage in front of an audience, sometimes things come up that you don’t expect!
Firstly, Vivienne spoke about the original role of jewellery – as a talisman or amulet of luck, faith, mysticism and culture. Next, she described the perception of “natural miraculous materials” and how ancient cultures wore them as an intermediary between themselves and the “otherworldly forces” that rule the universe.
Next, I put Frédéric under the microscope by asking him: “What does jewellery mean to you?” He responded by saying it is the best way to express his emotions and convey his point of view. Antonio believes that jewellery has a soul and that objects are far more than the sum of their parts – there’s not only a story but a deeper and more profound meaning. When Olga spoke, she said that there’s an aesthetic pleasure to jewellery and an energy that comes from sourcing and working with unique gemstones that drives her.
Spanish high jewellery artist Antonio Seijo participated in Katerina Perez's panel discussion at GemGenève in May 2022
Although jewellery is not a necessity, it’s clear that human beings are drawn to it as a form of adornment and emotional comfort. We spoke about the success of jewellery as a product category during the dark days of Covid and how it speaks to something fundamental and mysterious in the human psyche. Over the course of an hour, we navigated online sales, relationships with customers, the longevity of jewellery and how it has the power to transport us to a special moment in time. I hope you can find inspiration by watching the video for yourself.
Gem Project founder Olga Brovchuk joins the discussion at GemGenève in May 2022
Being surrounded by fellow jewellery lovers is one of the most fantastic aspects of fine jewellery trade events and shopping exhibitions. There’s something about the atmosphere… and being distracted by new pieces in every direction! It is truly magical.
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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