Complete Freedom: The Boucheron More is More High Jewellery Collection
Hold onto your hats because the Boucheron 2023 High Jewellery collection has arrived in a riot of fabulous frivolity! The More is More collection is one of the most outrageous and ostentatious offerings we’ve ever seen, transforming hoodie strings and hair scrunchies into meticulously crafted gemstone jewels. Artistic director Claire Choisne purposefully threw away the rulebook to create ‘clothing jewels’, brooches, rings and larger-than-life necklaces that simply must be seen to be believed. Let’s enter her comic book universe to find out more.
“Ceci n’est pas une pipe”. These are the famous words of René Magritte, which appear in his work, The Treachery of Images, painted in 1929. The Belgian surrealist painter made a point about the connection between objects, words and images. For some reason, this was one of the first things that came to my mind when viewing the Boucheron More is More High Jewellery collection, which also seeks to subvert the traditional notion of what something is and isn’t. In this case, Artistic Director Claire Choisne asks us to leave our perceptions of High Jewellery at the door and step into a bubble-gum world of absolute and unadulterated joy.
Boucheron In The Pocket clothing jewel with diamonds, onyx and lacquer in titanium and white gold, paired with An Apple A Day bracelet with tsavorites and lacquer in titanium and white gold, both from the More is More High Jewellery collection
The More is More collection flourished during the Covid-19 lockdowns in 2020. At its heart is optimism, happiness and the search for something fun, light and without restriction. The resulting creations are extravagant, voluminous, totally unexpected and bursting with a youthful personality that is highly likely to scandalise the older doyens of High Jewellery design. This isn’t a sensible collection… but therein lies its magic.
By pushing the boundaries of High Jewellery, with the greatest respect to its values, and by questioning the meaning of precious, these creations take us far away. Where innocence welcomes beauty without any constraints, where enchantment dwells, where sophistication looks easy and the world exhilarating, Boucheron.
Boucheron Just An Illusion necklace with diamonds, spessartite mandarin garnets, rock crystal and HyCeram in titanium and white gold, from the More is More High Jewellery collection
Boucheron Once In A Blue Moon ‘question mark’ necklace with a 5.28 carat tanzanite, paved with diamonds and decorated with lacquer in white gold, from the More is More High Jewellery collection
Boucheron Pearl Soap Bubble necklace set with mother of pearl, sapphire glass and diamonds in aluminum and white gold, from the More is More High Jewellery collection
Whether intentional or not, this season’s collection has a definite ‘child of the 1990s’ vibe, including scrunchies and iron-on patches (read more here) that were a fixture of the era. But these have all been elevated with coloured gemstones and diamonds in a fresh and rebellious way. It’s also important to note the overall size of pieces in the collection: necklaces dominate the entire chest, bracelets are worn stacked up the forearm for maximum impact, and a remarkable clothing jewel is the answer to any woman who wishes their favourite dress had pockets (more on that later!). Prepare to have your world rocked with the collection’s highlights…
Boucheron Pull Me clothing jewels set with citrines, onyx, cacholongs and diamonds, decorated with lacquer in white and yellow gold and titanium, from the More is More High Jewellery collection
Earring version of the Boucheron Pull Me clothing jewels (in the tradition of multi-wear) with citrines, onyx, cacholongs and diamonds, decorated with lacquer in white and yellow gold and titanium, from the More is More High Jewellery collection
Boucheron Puissance Quatre cuff bracelets with diamonds, coloured resin and black and white lacquer in aluminum, from the More is More High Jewellery collection
A model wears Boucheron This Is Not A Ring creations, including a two-finger ring with mother of pearl, tsavorites and lacquer in resin and titanium, from the More is More High Jewellery collection
Boucheron This Is Not A Scrunchie hair jewel with tsavorites, mother-of-pearl, and decorated with lacquer in titanium, from the More is More High Jewellery collection
A model wears Boucheron This Is Not A Ring creations, including a ring with Murano glass, diamonds and decorated with lacquer and resin in titanium and white gold, from the More is More High Jewellery collection
Boucheron An Apple A Day bracelet with tsavorites and lacquer in titanium and white gold, from the More is More High Jewellery collection
Ring version of the Boucheron An Apple A Day bracelet (in the tradition of multi-wear) with tsavorites and lacquer in titanium and white gold, from the More is More High Jewellery collection
Boucheron In The Pocket clothing jewel with diamonds, onyx and lacquer in titanium and white gold, from the More is More High Jewellery collection
Boucheron Pull Me clothing jewels set with citrines, onyx, cacholongs and diamonds, decorated with lacquer in white and yellow gold and titanium, from the More is More High Jewellery collection
Boucheron Pull Me clothing jewels (in the tradition of multi-wear) with lacquer and diamonds in white and yellow gold and titanium, from the More is More High Jewellery collection
Earring version of the Boucheron Pull Me clothing jewels (in the tradition of multi-wear) with citrines, onyx, cacholongs and diamonds, decorated with lacquer in white and yellow gold and titanium, from the More is More High Jewellery collection
Diamond-set stud earring version of the Boucheron Pull Me clothing jewels (in the tradition of multi-wear) from the More is More High Jewellery collection
Boucheron Pearl Soap Bubble necklace set with mother of pearl, sapphire glass and diamonds in aluminum and white gold, from the More is More High Jewellery collection
Boucheron Pearl Soap Bubble ring with diamonds, mother of pearl and sapphire glass in aluminum and white gold, from the More is More High Jewellery collection
Boucheron Once In A Blue Moon ‘question mark’ necklace with a 5.28 carat tanzanite, paved with diamonds and decorated with lacquer in white gold, from the More is More High Jewellery collection
Boucheron Once In A Blue Moon ring with a 33.15 carat tanzanite, rock crystal and diamonds in white gold, from the More is More High Jewellery collection
Boucheron Puissance Quatre cuff bracelets with diamonds, coloured resin and black and white lacquer in aluminum, from the More is More High Jewellery collection
Boucheron Puissance Quatre cuff bracelet with diamonds, yellow and blue resin and black and white lacquer in aluminum, from the More is More High Jewellery collection
Boucheron Puissance Quatre cuff bracelet with diamonds, red and turquoise resin and black and white lacquer in aluminum, from the More is More High Jewellery collection
Boucheron Puissance Quatre cuff bracelet with two rows of diamonds, green and black resin and black and white lacquer in aluminum, from the More is More High Jewellery collection
A model wears the Boucheron I Got Your Back ‘scrunchie’ hair jewel with diamonds and lacquer in white gold, from the More is More High Jewellery collection
Boucheron I Got Your Back ‘scrunchie’ hair jewel with diamonds and lacquer in white gold, from the More is More High Jewellery collection
WORDS
Sarah Jordan Starting her career as a journalist, Sarah discovered the world of fine jewellery in 2014 when she began working as a magazine editor for a jewellery retail magazine in London. Since going freelance, Sarah has specialised in content writing, editing and branded storytelling for a range of businesses, including De Beers Jewellery, Sotheby’s, the Natural Diamond Council and Gem-A (Gemmological Association of Great Britain). She is also the founder of her own specialist copywriting business, The William Agency. Sarah has completed courses at both De Beers Group Institute of Diamonds and the Gemological Institute of America (GIA), and is well-versed in the language of high jewellery and the history of jewellery design movements. She has known Katerina for many years and shares her vision of helping even more women fall in love with fine jewellery… one gemstone at a time!
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