Precious Chopard -Bejewelled Lace of Fantasy and Emotion Woven Together:
Baselworld is one of the biggest annual events in the jewellery calendar, prompting hours of careful preparation from maestros and debutantes alike. It is often exactly the platform brands are looking for to show off their new collections or find themselves unexpectedly surprised by the curiosities on display, and Basel is the perfect place to stage the unveiling of Chopard’s stunning new high jewellery collection, Precious Chopard.
‘Stage’ is just the right word when it comes to this collection. Imagine the charm of a flower in full bloom spinning in a glittering dance one moment, then suddenly transformed into a beautiful floating ballet tutu.
This is precisely the image that served as the inspiration behind the brand’s new collection, described in the following words on the Chopard website: Imbued with the graceful charm of a blooming corolla and the joyful flurry of a whirling tutu, the Precious Chopard collection appears to have escaped from a dream ballet for which we have created the jewellery and a great couturier has designed the costumes. Delicate and precious, finely wrought and lit up by exquisite gems, the Precious Chopard collection is a lacework of intermingled creativity and emotion.
The gems on display here are equal measures breathtaking and delightful in their brilliance. The collection includes some of the finest specimens of the four most sought-after precious stones in the world: crystal clear diamonds, noble sapphires, vivid emeralds and fiery rubies.
Precious Chopard
The jewellery in the collection includes earrings and cocktail rings in a variety of colour combinations and a unique necklace, all decorated with a lace-edged petal motif. At the first unveiling of the collection, the pieces were all completed with sapphires and rubies.
The Chopard brand is famous for its watchmaking; every year Caroline and Karl-Friedrich Scheufele show off new jewellery watch masterpieces at the exhibition in Basel. The star of the show this year was the Imperiale Joaillerie watch, but the brother and sister duo also presented two versions of the Precious Chopard watch: one with a satin strap; the other with a precious bracelet embellished with different sized precious stones.
Precious Chopard
The faces of both watch models are decorated with either a combination of sapphires and diamonds, emeralds and diamonds or sapphires and rubies; or pear or classic round-cut diamonds on their own arranges into a lace pattern. Depending on the colour scheme, the watch numbers are substituted with sapphires, rubies, emeralds or diamonds in a baguette cut; in the centre of the watch face is an elegant flower pattern of precious stones set in snowflake setting.
The Swiss brand’s designers have recreated the same lacework pattern across the rest of the jewellery in the Precious Chopard collection to create a unifying theme, applying the same interweaving lines of sapphires, diamonds, emeralds and rubies on the earrings, ring and necklace.
Precious Chopard
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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