Extremely Piaget Collection: Diamonds, Gold…and Lots of Colour

Back in the 60s and 70s, when the Piaget family stayed at the French Riviera, the relation between artists, celebrities and jewellery brands was based on friendship rather than business. VIPs would buy sophisticated jewellery and elegant watches from Piaget just because they liked them and not because they were representing the brand. The life of celebrities and the upper class in general was filled with never-ending parties and this explains why many photographs taken during the 60s and 70s show the celebrities having a good time – there were no paparazzi hounding them with their cameras. And this glamorous and joyful image is what Piaget brings to the fore through its latest high jewellery collection ‘Extremely Piaget.’

In this interview, Piaget’s Jewellery Marketing Director Jean-Bernard Forot talks about the brand’s historical past, signature techniques and the change in aesthetics of wearing jewellery.

As many as 125 ‘Extremely Piaget’ creations marked the 140th anniversary of the jewellery house’s excellence in design and creation of fine jewellery and watchmaking. We eagerly await glimpses of many more such courageous designs and spectacular pieces from Maison Piaget.

Photos: Ekaterina Aleksandrova and Piaget