Viva Magenta: Shine Bright in the Pantone Colour of the Year

January 11, 2023

By Katerina Perez

10 min read

It’s that time of year again when I take a closer look at the annual Pantone Colour of the Year. At the end of 2022, the world-recognised colour-defining institute announced that Viva Magenta 18-1750 would be the colour of 2023. So let’s take a closer look at this animated and vibrant shade…

Over 10 million designers and producers from all consumer product-focused industries rely on the Pantone Colour of the Year for inspiration and ideas. Established in 1963, Pantone revolutionised how colours are reproduced accurately and consistently by creating a tool that organises colour standards through a numbering system. The Pantone Colour of the Year selection process relies on trend analysis carried out by a rigorously selected team of colour experts. They take a deep dive into global colour influences from various industries, like entertainment, fashion and technology, while accounting for socio-economic conditions.

Dior Joaillerie white gold, diamond and ruby necklace from the Print High Jewellery collection

Dior Joaillerie white gold, diamond and ruby necklace from the Print High Jewellery collection

 Dior Joaillerie white gold, diamond and ruby ring from the Print High Jewellery collection

Dior Joaillerie white gold, diamond and ruby ring from the Print High Jewellery collection

This year’s Pantone Colour of the Year, Viva Magenta 18-1750, is one of the company’s boldest and most exuberant shades to date. An animated splash of red, it encourages self-expression, a rebellious spirit and joyful celebration. This particularly loud shade was inspired by the red of cochineal, the most valuable dye from the natural dye family. It is also the strongest and brightest natural die the world has discovered to date.

Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all, Pantone Color Institute.

Viva Magenta: Shine Bright with the Pantone Colour of the Year 2023

Viva Magenta: Shine Bright with the Pantone Colour of the Year 2023

In the words of Leatrice Eiseman, the Executive Director of the Pantone Color Institute: “In this age of technology, we look to draw inspiration from nature and what is real. Rooted in primordial, Viva Magenta reconnects us to the original matter. It galvanises our spirit, helping us to build our inner strength”. This return to mother nature is a strong focus point we can see across the high jewellery creations from 2022. From animal-shaped pieces to designs inspired by a variety of natural landscapes, high jewellery brands sought to bring joy and beauty to their clients through pieces that evoke the natural world.

Model wearing Emily P. Wheeler Diana earrings in white enamel, tiger's eye and pink rubellite

Model wearing Emily P. Wheeler Diana earrings in white enamel, tiger's eye and pink rubellite

 Emily P. Wheeler Diana earrings in white enamel, tiger's eye and pink rubellite

Emily P. Wheeler Diana earrings in white enamel, tiger's eye and pink rubellite

What I love most about Viva Magenta is its audacious boldness. It is truly a statement colour that manifests many positive emotions and affirmations. I have gathered a collection of pieces that perfectly display the power of this expressive new colour. Take a look at my selections below.

Stenzhorn

Stenzhorn

Floral Dahlia necklace in gold, ruby and diamond

VAK

VAK

Arch of Heaven white gold, diamond and spinel ring

Andrew Geoghegen

Andrew Geoghegen

Chocolate Box Rose cocktail ring in rose gold, pink sapphire, ruby and rubellite

Assael

Assael

Fijian pearl and watermelon tourmaline earrings

Bea Bongiasca

Bea Bongiasca

B Duo Colour earrings in silver, gold and Amarena and Bubblegum pink enamel

Chaumet

Chaumet

Chaumet Under the Sun” Creative Complication mechanical Swiss watch from the Ondes et Merveilles High Jewellery collection in gold, diamond and rubellite

Briony Raymond

Briony Raymond

Sloane ring in gold, diamond and a 9.5ct purple-pink spinel

Bucherer

Bucherer

White gold, ruby and diamond ring

Fernando Jorge

Fernando Jorge

Ignite Double earrings in rose gold, and rubellite

Future Fortune

Future Fortune

Serendipity earrings in gold and ombre dark to light pink tourmaline and morganite

Gubelin

Gubelin

Splendid Feather ring in white gold, pink sapphire and diamond

Gemella

Gemella

DBB necklace in rose gold and rubellite

Hancocks

Hancocks

Gold, ruby and diamond ring

Lily Gabriella

Lily Gabriella

Dome ring in gold, smooth emerald green Italian Carrara marble and a cabochon rubellite tourmaline

Mindy Mond

Mindy Mond

Kissing ring in rhodium, gold, rubellite and diamond

Misahara

Misahara

Talasi ring in rose gold, diamond and a 10.28ct pink tourmaline

MONAN

MONAN

Ode to Colour rose gold, ruby and diamond ring

Nadine Aysoy

Nadine Aysoy

Tsarina ring in rose gold, rubellite, sapphire and diamond

Nak Armstrong

Nak Armstrong

Rose gold, precious gemstone and diamond earrings

Picciotti

Picciotti

White gold, pink tourmaline and diamond necklace

REZA

REZA

High Jewellery earrings featuring diamonds and precious gemstones

Deborah Pagani

Deborah Pagani

Triple Honey Tourmaline Link necklace in gold and tourmaline

Robinson Pelham

Robinson Pelham

Medium Pink Eye Love U ring in gold, pink sapphire and rubellite

Ailes

Ailes

Ruby Hearts Ring in gold and ruby

Sauer

Sauer

Anatha Rubelita earrings in gold, rubellite and diamond

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