Unearthing Treasure: Behind the Scenes at Jogani
In Silver Lake, California, gemstone aficionados have come to recognise one place as a destination for hidden treasure: the Jogani Gallery. Founded by Anup Jogani, an expert in rare diamonds and precious stones, in 2006, this space is a destination for unusual, antique and nuanced creations and serves as an exhibition venue, a showcase for designer brands, and a celebration of jewellery art. Here, I’d like to take you on a behind-the-scenes tour of this remarkable place and introduce you to the man behind the curtain…
Anup Jogani knows better than most about the allure of the rare and the unusual – this is something I have understood for many years since we first connected on Instagram in 2015. At that time, Anup was one of those unique people who showcased rare old-mine cut diamonds and unconventional coloured gemstones for true connoisseurs on his account while most gemstone dealers focused on a more commercial selection.
Anup Jogani
It was evident then, as it is evident now, that Anup seeks the most extraordinary gemstones and diamonds that captivate both jewellery trade professionals and collectors alike. Ask him, and he’ll tell you his specialism is unearthing hidden treasures and discovering pieces with exceptional provenance that go beyond the norm. He’s certainly not afraid to hunt through an estate sale, visit a pawnshop or frequent local auctions to find the kind of antique pieces that make the hairs on the back of your neck stand up!
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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