10-Year Anniversary: How I Built My Social Media Following – Part Two

September 20, 2023

By Katerina Perez

6 min read

How have I built a social media following of more than 400,000 people? I wish there was a simple answer to this question, but really it’s a combination of factors that are difficult to explain in a short paragraph. That’s why I have created this two-part series to dive deeper into the challenging but rewarding world of Instagram. In Part Two, let’s discuss the Instagram algorithm, monetising my social media presence and the tools I rely upon to thrive.

I am sure you know by now that 2023 is the tenth anniversary of KaterinaPerez.com. Over the last decade, I have spent countless hours mastering the nuances of Instagram, sometimes successfully and other times through many months of trial and error. In Part One of this series, I spoke about growing genuine followers, staying true to yourself and producing high-quality content. Now, I want to share some behind-the-scenes advice about navigating Instagram, working with advertisers and producing content at trade shows. I hope you find inspiration in the answers I have given below…

This story is available to Katerina Perez Club members.

Sign up to the Katerina Perez Club to get access to all exclusive features and stay informed about the latest jewellery news

Monthly Subscription

£15/month

Billed monthly. Cancel anytime.

Annual Subscription

£11/month

Billed as £132/year

discover all the club featuers

Already have an Account?

10-Year Anniversary: How I Built My Social Media Following – Part One

continue reading

Essential Passion: The Artistic Pursuits of Mehragin Rahmati of Mergin Jewelry 

Jewellery can be thoughtful and insular, or it can be effusive and bold and full of character that makes it stand out from the crowd. I would put the colourful and charismatic creations of Mehragin Rahmati into the latter camp because of their attention-grabbing silhouettes, unusual structures, and confident mineral palettes.

by Katerina Perez

Maestro of Masterpieces: New High Jewels in the Picchiotti Classics Collection

Ahead of this year’s Couture show in Las Vegas, Picchiotti has revealed some of the latest additions to its high jewellery repertoire, including new suites in the Picchiotti Classics collection.

by Sarah Jordan

Reasons to Shop: The Moments that Demand a Fresh Jewellery Purchase 

There's no rule that says you need a reason to buy a new piece of jewellery, but sometimes, a little encouragement makes the decision even more exciting. If you're looking for a playful excuse to book your next jewellery appointment, here are a few irresistible reasons to treat yourself.

by Hirshi Sujanti

Grecian Glamour: The Designers Preparing to Spotlight Greek Style at JCK Las Vegas

Recently, I was approached by the organisers of a special ‘Greek mission’ who are supporting 11 independent designers and brands as they seek to make their mark at JCK Las Vegas from June 6-9, 2025. Below, I would like to introduce you to each of the businesses participating in this incredible showcase of Greek design, ingenuity and craftsmanship.

by Katerina Perez

Naked Attraction: The Best High Jewellery of the 2025 Cannes Film Festival 

Here’s a rundown of some of the best Cannes jewellery looks from the 78th annual festival (May 13-24), including the likes of Dakota Johnson, Angelina Jolie, and Natalie Portman, who all make striking jewellery the star of their ensembles

by Sarah Jordan

In Conversation: Discussing Paraiba — The Legacy of a Color with Vogue Singapore

The conversation encouraged both myself and Kevin Ferreira, my co-author, to recall exactly why we wrote Paraiba: The Legacy of a Color, and I am pleased to share more with you below

by Katerina Perez

Semi-Precious vs Precious Gemstones: Why the Old Labels No Longer Work

I can’t count the number of times I’ve asked myself: what really sets so-called precious and semi-precious stonesapart? Is it their rarity? Colour? Durability? Value? Or is it simply tradition—an outdated hierarchy we’ve inherited without question

by Katerina Perez

Larger than Life: New Mineral Masterpieces and Global Adventures with Margot McKinney 

Let’s take a closer look at the pieces and places that have helped to shape the Margot McKinney brand over the last 12 months, including the rather sensational Marina, Aurora and Bloem necklaces

by Katerina Perez

Male Adornment: The Evolution of Men’s Jewellery from the 1400s Until Today

Men's jewellery is often overlooked, yet its history is both rich and cyclical. Over the past six centuries, the popularity of male adornments has fluctuated, reflecting shifts in fashion, status, and cultural values. Here, Amanda Triossi examines the reasons behind male jewellery, along with its periods of abundance and decline.

by Amanda Triossi

Perfect Proposal: The Top 10 Engagement Ring Mistakes to Avoid 

The moment you start thinking about proposing, everything shifts. Ordinary things become significant: dinner out, a walk in the park, a glance at their jewellery box. And then comes "the ring": a symbol of love, yes, but also a silent spokesperson for everything you feel and hope for. No pressure, right?

by Claire Roberts

Couture Show 2025: The Top 10 Debutants Heading to Las Vegas 

The much anticipated Couture Show will return to Wynn Las Vegas from June 4-8, 2025, shining a spotlight on established design talent, new creatives, and international brands that are vying for attention on the global stage. Just like in previous years, I am focusing my attention on the debutants

by Katerina Perez

Designing the Future: Revealing the Winners of the Katerina Perez x Osmium Institute Design Contest

What a ride it has been, witnessing such pure creative energy and original thinking, especially with a material as rare and futuristic as osmium

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Legacy of Love:The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani

During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.