Yoko London: Inside the New Sloane Street Flagship Store

September 26, 2022

3 min read

I left London, but London hasn’t left me! When an opportunity arises to visit the UK capital, I am there! So, on the last day of August, I attended the opening of Yoko London’s new flagship boutique, housed in a grand 19th-century building on Sloane Street. The British pearl jeweller has curated an expansive space for its core collections and High Jewellery creations, plus private areas for VIP clients seeking something special. Let me take you inside the new store and share my impressions of this Yoko London destination…

When the Hakimian family get in touch and ask you to be one of the first visitors to their brand’s new London flagship boutique, you get on a plane (or the Eurostar, in my case)! So it was a pleasure to be invited to witness the latest jewel in Yoko London’s pearl crown, located on Sloane Street in the Royal Borough of Kensington and Chelsea. It’s a fantastic location on a popular shopping street that links Sloane Square and the King’s Road to Knightsbridge, where you’ll find Harrods department store.

A closer look at the interior of the new Yoko London flagship boutique on London's Sloane Street

Katerina Perez at the Yoko London flagship boutique

Japanese Akoya pearl and diamond earrings from the Yoko London Raindrop Collection

South Sea pearl and diamond earrings from the Yoko London Tassel Collection

Japanese Akoya pearl and diamond ring from the Yoko London Starlight Collection

Pink Freshwater pearl and diamond earrings from the Yoko London Eclipse Collection

South Sea pearl and diamond earrings from the Yoko London Starlight Collection

Akoya pearl and diamond ring from the Yoko London Starlight Collection

South Sea pearl and diamond earrings from the Yoko London Starlight Collection

Akoya pearl and diamond earrings from the Yoko London Eclipse Collection

One of a kind ‘Waterfall’ necklace from the Yoko London High Jewellery Collection, featuring Akoya pearls and diamonds

South Sea pearl and diamond ‘Goddess’ necklace from the Yoko London High Jewellery Collection

Plunging South Sea pearl and diamond necklace from the Yoko London Starlight Collection

The interior of the new Yoko London flagship boutique on Sloane Street in London

The new Yoko London flagship boutique on Sloane Street in the Royal Borough of Kensington and Chelsea

The interior of the new Yoko London flagship boutique on Sloane Street between Sloane Square and Knightsbridge

WORDS

Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.

MADE WITH:

Pearl

JEWELLERY TYPE:

Necklace Earrings

BRANDS:

Yoko London

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