Faraone Mennella: We Brought Jewellery With A New Concept To The US Market
Amedeo Scognamiglio and Roberto Faraone Mennella, founders of the Italian brand Faraone Mennella, can be rightly called jewellery couturiers rather than jewellery designers. Their gold pieces, be it the everyday hoop earrings or the haute joaillerie necklaces with statement gemstones, have become an integral part of many a woman’s wardrobes. Throughout the years, the creative duo has proven it is important to have a unique vision and improve the brand year-after-year to ascend the ‘jewellery Olympus.’
Faraone Mennella
Faraone Mennella
Faraone Mennella
Faraone Mennella
Faraone Mennella
Photos are courtesy of Faraone Mennella
This interview was featured in VO+ America Magazine – May 2015 Issue
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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