Moksh Jewellery: Unseen jewels are enriched by the new ‘Empress’ jewellery line
Founder of Jewels by Moksh, Milan Chokshi believes that pure luxury is all about attention to details, and when it comes to high jewellery, it is distinguished in certain elements of designs which may not be immediately obvious. An intensive admiration of art and architecture combined with the appreciation of form and volume, as well as a good sense of ergonomy are at the heart of the brand’s jewellery making. Their spectacular and timeless necklaces, bracelets, earrings and rings represent modern aesthetics and are perfectly suited to women with a refined aesthetic, with the pieces in the new ‘Empress’ collection being no exception.
Moksh 'Empress' bracelets with keshi pearls, diamonds, sapphires and rubies in white and black gold
Moksh 'Empress' bracelets with keshi pearls, diamonds, sapphires and rubies in white and black gold, and necklace with Akoya pearl, shield cut diamond and accenting diamonds in white gold
So how were each of these unique bracelets made? White, yellow and black gold form a framework for keshi pearls, diamonds, sapphires or rubies. The miniature details of the bracelets make them unbelievably flexible and able to wrap delicately around the wrist. They bring to mind incredible puzzles with an endless number of details, and putting together one bracelet can take from eight to ten weeks. The most challenging of them – which is considered the ‘Empress’ hero piece – is a wide bracelet adorned with more than 400 fine pearls and 9 carats of diamonds.
Moksh 'Empress' bracelet with 400 pearls and a total of more than 9ct diamonds in yellow gold
Moksh over the last few years has become synonymous with using a variety of different raw materials in the same piece. We are driven to produce unseen jewels. So, while it may not be a conscious decision to use different materials, it certainly does in a way lead us in that direction, explains Milan Chokshi.
However, in striving for perfection, Moksh also carefully monitors the tactile factor, placing as much importance on comfort as on beauty. Jewellery should indulge several senses, which is why the surface of the ‘Empress’ bracelets are so smooth and pleasant to touch. If you stroke them with your hand, you don’t feel any snags, even where the gemstones are set within the precious metal.
“Jewellery is an expression of the wearer’s personality. Our aim is to enable the wearer to express themselves so we might as well design pieces that are actually wearable. What good are they if you cannot wear them?” says Milan Chokshi. This is the idea that the founder of Moksh Jewellery has managed to capture in his creations; they are works of art that you will never want to take off.
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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