Giampiero Bodino: High Jewellery Should Be Conceived in Modern Ways

Giampiero Bodino, doyen of haute joaillerie based in Milan, is one of the most influential men in the world of luxury. He is remarkable for his unorthodox approach to high jewellery design which he has been nurturing while working as art director of Richemont Group. Since 2002 he has been overseeing the designs of jewellery and watches for such brands as Cartier, Van Cleef & Arpels, Piaget, Panerai, IWC. However, for Maison Giampiero Bodino he decided to do things differently both in terms of jewellery design and approach to running business.

Operating from his Villa Mozart showroom, Giempiero Bodino translates the visual aesthetics of the past into rather contemporary pieces by merging classic elements of design with modern styling. He believes that high jewellery creations can and should be worn with a crisp white shirt paired up with jeans rather than a luscious evening gown. Such outlook brings a new dimension to perception of high jewellery, making it less pompous but not less important.