How to sell jewellery on Instagram


The only Instagram sales course designed specifically for the jewellery industry that will take you on a journey from Zero to Hero with practical advice, case studies, insights, checklists and how-to guides.


JOIN ANY TIME


How to Sell Jewellery on Instagram is a carefully curated 13-week course with 13 online lessons (and 3 bonus ones) ranging from getting the most out of your target audience, the psychology of customer behaviour on Instagram, available selling tools, studying your competition, growing your community, increasing engagement and managing the content you need to win over customers. 





£300



(most popular)


£600


£2000



How to Sell Jewellery on Instagram



COURSE STRUCTURE


✔ Enrol on the course

✔ Tune in 1 x week for a 20-minute lesson (at your convenience)

✔ Complete assignments to cement your knowledge

✔ Get quality feedback from Katerina or a curator

✔ Ask questions in a dedicated chat room

✔ Revamp your Instagram and sell 


By completing How to Sell Jewellery on Instagram, you will be armed with best practice advice, an improved Instagram profile and a thorough understanding of the psychological aspects of online sales, the customer journey and purchasing decisions on Instagram.




FEEDBACK



LEVELS & PRICES



SILVER

GOLD


PLATINUM






COURSE DATES: 
JOIN ANY TIME

PRICE: £300 (only 30 seats)

WHAT'S INCLUDED:

13 online lessons
-
Printable checklists, guides and hacks
-
Tech support to provide a smooth learning experience
-
Access for 1 person
-
Access to course materials for 15 weeks 



COURSE DATES: 
JOIN ANY TIME

PRICE: £600 (only 30 seats)

WHAT'S INCLUDED:

13 online lessons
-
Printable checklists, guides and hacks
-
Tech support to provide a smooth learning experience
-
Access for 1 person
-
Access to course materials for 25 weeks
-
Homework checked by a curator
-
Access to 3 extra bonus lessons
-
Access to a private chat to ask questions


COURSE DATES: 
JOIN ANY TIME

PRICE: £2,000 (only 10 seats)

WHAT'S INCLUDED:

13 online lessons
-
Printable checklists, guides and hacks
-
Tech support to provide a smooth learning experience
-
Access for up to 3 people (managing the same account)
-
Access to course materials for 30 weeks
-
Homework checked by Katerina
-
Access to 3 extra secret lessons
-
 Private chat with Katerina to ask questions at any time Mon-Fri
-
Each member will benefit from an audit of their account by Katerina OR AND a 60-minute one-to-one consultation after the course




£300





(most popular)


£600




£2000

REQUIRED TIME:

20-30 minutes to watch a lesson a week

REQUIRED TIME:

20-30 minutes to watch a lesson a week
30-60 minutes for homework after each lesson



REQUIRED TIME:

20-30 minutes to watch a lesson a week
30-60 minutes for homework after each lesson





LESSON PLANNING



T&Cs


• Once you have signed up for the course, you need to make your payment in full before the start of the course as seats are limited. 

• Once payment is made you will get an email with login details. 

• No refunds will be given after the payment is made and you have started watching the course, but should unforeseen circumstances come up, you will be offered a credit note to participate in the next course. 

• Watching online lessons and completing homework to achieve the desired result remains the responsibility of each student. 

• All course materials are Katerina's intellectual property and cannot be passed to third parties (please respect Katerina and her team's efforts and time spent on developing and creating this course).






MEET THE GUEST SPEAKERS




WHO IS KATERINA PEREZ?


Katerina is a jewellery insider with more than 12 years’ experience in the jewellery sector. Over the past seven years, Katerina has mastered the art of Instagram to grow her following organically to more than 370,000+ people, becoming one of the most highly regarded influencers in the fine jewellery space. She has been recognised by The New York Times and Tatler magazine as a jewellery influencer of note and was presented with a Top Jewellery Blogger Award in 2021. 


With seven years of offline jewellery sales experience at Tiffany & Co., Chaumet, Asprey and Boghossian, and seven years’ experience in the digital space, Katerina Perez is ideally placed to channel her knowledge of customer behaviour into practical, real-world results. Katerina has been through many years of development with her own Instagram platform, giving her enviable insights into post visibility, buying patterns and engagement rates.


Katerina was featured in ↘






SPECIAL THANK YOU TO THE COURSE SPONSORS


RéanArt

RéanArt is a full-service creative content studio founded by Zhanna Rean, an Assyrian (one of the oldest civilisations in the world daring back 3,000 BC) and a Middle Eastern born and raised in Russia, currently living between London and Moscow.


RéanArt covers everything from idea development and art direction to post-production and final sign-off. The studio specialises in creative photography and graphic design, including digitally and hand-drawn illustrations of different styles and levels. It offers a variety of services from full brand development and website design to social media content creation and building a brand look. 


RéanArtists deconstruct mass brand “ideals” and thought processes to create and build fresh and tailored content via storytelling through visuals rather than text. “Speak less, show more!”, as we like to say. 


“Here, our core belief is that our relationships with clients are always built on ITT, integrity, transparency and trust, creating one big family,” says RéanArt founder Zhanna Rean.


Contact: info@reanart.com


15:03

15:03 is a branding and visual communication studio
founded by Ksenia Smirnova, based in Milan, Italy.

Together with her team, Ksenia offers everything visual, including brand identities, catalogues, packaging, websites and mobile apps, as well as
patterns and illustrations.


“Always balancing an artistic vision and a market-focused approach, we define our work as scenic decorations tailored to client needs,” says Ksenia.


Contact: ksenia@1503design.com



CONTACT DETAILS


If you have any questions regarding signing up for the course, referrals or payment, please email Katerina on education@katerinaperez.com






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