Who has the power to ‘brand’ a gemstone? It’s a more difficult question to answer than you might think. Right now, it is history that has the most say over what becomes a ‘brand’ and what remains simply a descriptive term for a mineral shade. Also, dozens of years ago there were no colour grading systems, so choosing an expressive and universally understood name to describe the shade of a stone was key. Now, let’s discuss some of the more widely agreed upon monikers that are like the Rolls Royce, Porsche and Bentley of gemstones…
Pigeon's Blood Red
This term is used to describe the most valuable rubies - those that are highly saturated and especially those with natural red fluorescence that glow from the inside out. ‘Pigeon’s blood’ is typically used in conjunction with Burmese rubies from Mogok, but the term has also been applied to some exceptional rubies from Madagascar and Mozambique. The actual phrase itself is thought to date back to the early 1800s and is either linked to the blood of a freshly shot bird or the shade of red found in a pigeon’s eye.
Prakhar Lunia at Burmese ruby expert and high jeweller, Faidee, tells me: “When looking at colour, the classic ideal investment colour for ruby is ‘pigeon’s blood’. However, this deep red colour is exceptionally rare, so colours that are close to it are also acceptable as investment pieces. A stone that is close to pigeon’s blood, can also command high prices, perhaps only 5-10% less, presuming all other quality factors are equal.”
And, as a side note, the designation of what is and isn’t pigeon’s blood can vary between grading laboratories. Why? Because they use different ‘master sets’ as benchmarks for comparing and contrasting colours. As you can see, this is a fascinating area of the gemstone world!
You may see this word preceding sapphires, especially those from Sri Lanka. It’s a brand name that originates from the Sri Lankan Singhalese word ‘padmaraga’, meaning lotus blossom, which has a pastel orange-pink colour. A true padparadscha sapphire is the perfect concoction of orange and pink; it’s a romantic, feminine colour that sits somewhere between morganite, imperial topaz and mandarin garnet as part of a wonderful colour story.
Raphael Gübelin, President of the House of Gübelin, explains: “Padparadscha is one of the rarest sapphire varieties and a highly sought-after gemstone. To qualify as a padparadscha, the sapphire must feature a combination of both pink and orange hues in a low to medium saturation. It is the delicate mix of colours that makes it so rare, caused by trace elements (like chromium or iron) as well as a specific crystal characteristic, called colour centre. It is very seldom that these phenomena occur in nature together. The price difference between a pink or orange sapphire and a padparadscha is significant. Therefore, you should always ask for a report from reputable gem lab to make sure that you buy a real padparadscha matching strict definitions.”
Cobalt Blue (spinel)
Here’s an interesting fact… a ‘Cobalt Blue’ spinel doesn’t have to contain the element cobalt to deserve the name. It’s the vivid blue colour that’s most prized by gemstone collectors and not the specific colouring agent, so the term ‘Cobalt blue’ is simply a branded colour. Many of the finest cobalt blue spinels have emerged from the Luc Yen mine in Vietnam and they have a bright, glowing hue that you can spot from many metres away.
Samanta Yavorskyy of IVY New York, explains: “This spectacular fine blue mineral was only discovered in the beginning of 2000s, and it made spinel gemstone one of the most expensive stones on the planet. Among many blue spinels from all origins, it is only Vietnam that produces this unique colour: electrifying, neon, hypnotic and exclusive to one location on the globe. Only this perfect ‘Windex’ blue colour earns such high praise; any well-cut gem above one carat and especially two carats is collectible and exclusive.”
Spessartite garnets with a rare orange hue are often called by their branded name among gemstone collectors and jewellers, ‘Mandarin’ garnet. They are a relatively new discovery from a commercial perspective, entering the market in the 1990s from mines in Namibia and later Nigeria. It has never been explicitly stated, but the name is almost certainly based on a mandarin orange as simply a way to illustrate the intensity of the colour.
Gem dealer Constantin Wild adds: “I was one of the very first dealers to trade Mandarin garnets. They were juicy orange in colour like the fruit. As regular spessartine garnet is a rather boring brownish-yellow gem, so these new beauties deserved their own name. Names are sometimes given by the particular location (like Paraiba for tourmaline) or the country (like tanzanite for Tanzania) or to honour a scientist (like Kunzite for George Frederick Kunz), so after some discussions, Mandarin - the orange fruit - seemed to be the best name to communicate the arrival of this new gem.”
Finally, we must mention diamonds! In the 1950s, the Gemological Institute of America launched its first coloured diamond grading system to cover yellow stones falling outside the normal colourless to light yellow (D-to-Z) colour range. It wasn’t until 1994 that the Institute published its expanded colour grading system, including terms like ‘Fancy Deep’ and ‘Fancy Vivid’ that we know today. Now, imagine not having this system in place and trying to describe a pure shade of lemon yellow… that’s how the term ‘Canary Yellow’ emerged.
Jeweller, gemmologist and diamond dealer, Stephen Silver, tells me: “The name ‘canary’ came from the colour of bird feathers. It was an expression that emerged from nature to ‘trigger’ in people [an understanding of] what that colour was.” Importantly, a canary yellow diamond is a pure yellow with no undertones of brown, orange or green. Silver adds: “Yellow in diamonds is caused by nitrogen. When there are other impurities in the carbon lattice this causes secondary colours. It is very rare to get [just this] nitrogen element in the carbon lattice to create a pure yellow. Even though there are lots of yellow diamonds, this is very unusual.”
Falling in love with a particular gemstone shade is entirely subjective, which is one of the best things about these amazing natural treasures. But there’s nothing wrong with looking out for these branding catchphrases when you are shopping for your next jewellery piece. After all, they emerged onto the market for an important reason – to signify some of the most desirable and valuable colours in each class of minerals. It’s a launchpad to find whatever speaks to you, in whatever shade you adore.