Katerina X HERSELF Art Project: Lula’s Holiday Jewels

Imagine that with a stroke of a brush (a virtual one) you could find yourself at any moment in time and anywhere in the world or have a chat with Marilyn Monroe, Frida Kahlo, Cate Blanchett and many other famous personas. Would you embark on such an adventure? While you are busy thinking about it, Lula, the Chief Editor of the London-based Herself magazine, has already been to the most enigmatic places and made the most wonderful acquaintances we can only dream of.

So what kind of magazine is Herself and why I chose to talk about it? I am a fan of creativity and whim, and Herself is an illustrated fashion magazine (even the advertising is illustrated!), which is an art in a new form. It is published twice a year and edited by Lula, the beauty who always wears trendy outfits and stunning jewellery; she is friends with celebrities and attends glamorous parties with them. Is Lula a fictional character or a real one? Why should it matter; the most important thing is that Lula and her creator are big fans of jewellery, which they adorn themselves with anywhere they go. In fact, Lula says that jewellery allows her to be “herself.” Having met Lula, we decided to do a project together where she would let me style her summer jewellery. Therefore, the photos in this feature are the result of a creative adventure. The main character of the magazine, Lula, shows us her favourite summer shots, tells us about her preferred jewellery and pieces that she never takes off.

Lula: Earrings! Earrings! Earrings! Because no matter the size, earring always fit. Earrings are the one things I collect with unchanged enthusiasm. I had necklace moments, and brooches moments, and bracelets moments, but it’s never a “moment” with earrings. Earrings are an ornament to one’s face, no piece of jewels gets a more exclusive place.