Jewellery Geneva 2026: Inside Geneva’s Boutique Jewellery Show
Each April, Geneva becomes the epicentre of the luxury industry as collectors, retailers, buyers and Maisons converge for a week in the lakeside city. Driven, first and foremost, by the haute horlogerie on display at Watches and Wonders, the week has also become an important moment for jewellery lovers with the arrival of JEWELLERY GENEVA in 2022.
Now in its fifth edition, JEWELLERY GENEVA takes place from 13-19 April (opening reception on the show floor on 13 April from 19:00-21:00 and hours from 9:00-19:00 from 14-19 April) within the elegant surroundings of the Hotel President Wilson on the shores of Lake Geneva. Home to the Royal Penthouse Suite, one of the most expensive hotel suites in the world, the property combines five-star luxury with a distinctly Genevan discretion.
Jewellery Geneva will take place from April 13-19, 2026, at the Hotel President Wilson on the shores of Lake Geneva
I make a point of visiting JEWELLERY GENEVA whenever I am in the city during this busy week to see the latest collections up close and to understand where the jewellery conversation is heading. What I always enjoy is the breadth of pieces on display – a mix of fine and high jewellery, an abundance of colour and an international roster of brands that brings together very different design languages under one roof.
Italian jewellers are always well represented, with their fluid gold jewels that often wrap or stretch around the body in unexpected ways. Last year, I was also impressed by the number of playful pearl designs that reimagined these classic gems beyond the classic settings, with detachable elements, transformable strands and more relaxed, contemporary styling.
The 2026 edition will welcome new names, including the German jewellery house Niessing, known for its Bauhaus-inspired designs, alongside returning brands such as Roberto Coin, Nanis, Utopia Jewels and ‘Demeglio. It’s that element of discovery that keeps me coming back each year.
To understand how JEWELLERY GENEVA has evolved over the past five years, and what to expect from the 2026 edition, I spoke with Howard Hauben, Founder and CEO of the show. We began by reflecting on how the show has developed since its launch.
Katerina Perez: JEWELLERY GENEVA is now in its fifth edition. How has your original vision of a “boutique environment” evolved?
Howard Hauben: Looking back over the history of JEWELLERY GENEVA, we’ve had the good fortune that many of our exhibitors have stayed with us for four or five of the past five years. We’re also excited that Roberto Coin joined us last year and will be back again for 2026.
Our exhibitors tell us that a lot of very good buyers visit the show from around the world, as JEWELLERY GENEVA offers the convenience of meeting key jewellery companies while they are in Geneva for their watch meetings.
Roberto Coin will showcase pieces from its new Domino collection at Jewellery Geneva 2026
Roberto Coin will showcase pieces from its new Domino collection, including these diamond and coloured gemstone earrings, at Jewellery Geneva 2026
One of the major lessons we’ve learned is that the principle of location, location, location strongly applies here, where prime real estate is scarce. Being at the Hotel President Wilson on Lake Geneva has made attendance easier for buyers, many of whom know the hotel well and can walk here from where they are staying.
Another lesson is patience. In the beginning, we had fewer than 200 buyer companies attending, and last year that number grew to more than 400 from close to 60 countries. The importance of social media has also become very clear over the past five years here in Geneva.
Roberto Coin will present pieces in its Tiaré collection at Jewellery Geneva 2026, including these earrings inspired by ancient Polynesian culture
KP: With the show taking place during Geneva’s most important week for luxury timepieces, how does that influence both buyer attendance and the collections presented?
HH: There is no question that we attract a high level of buyers who also carry the world’s best watch brands. They come to Geneva primarily for those timepiece meetings, but while they are here, they are also looking for jewellery that offers the same level of quality, value and, often, a more fashion-forward perspective for their customers.
So, the relationship is very much symbiotic, even if we recognise that the watch industry brings these retailers to Geneva in the first place.
KP: With approximately 30 exhibitors, the show remains deliberately curated. How do you decide which houses take part, and what are you seeing in this year’s line-up?
HH: As mentioned, many of our exhibitors have been with us for four or five years. We find that strong brands that like the idea of Geneva often find us naturally. For example, we are fortunate to welcome Germany’s iconic Niessing this year. Last year, we were pleased to introduce ‘Demeglio, along with Roberto Coin.
At the same time, we’ve learned that the retailers attending understand they are the primary brand their customers rely on. As a result, they choose a mix of established names and pieces that offer quality and design aligned with their store identity, even when those pieces are not from a widely recognised brand.
KP: You’ve introduced initiatives such as Uber vouchers and room night reimbursements for buyers. What inspired these, and how important are they in attracting top-tier retailers?
HH: These initiatives are relatively new, so we need to be patient as more buyers become aware of them. But they are about recognising that jewellery buyers in Geneva are often short on time, and we want to support them in attending JEWELLERY GENEVA.
The Uber vouchers and room night reimbursements are small touches, but they show that we understand their needs and appreciate the effort it takes to be here.
The interior of the Hotel President Wilson, the home of Jewellery Geneva from April 13-19, 2026
KP: The Open Bar evenings have become a signature part of the JEWELLERY GENEVA programme. Do you see them as purely social or part of the business dynamic?
HH: That’s a good question. The jewellery industry is a very social one, and sharing a drink is a great way to get to know each other and learn more about the show and the exhibitors. Our location at the Hotel President Wilson certainly helps create that atmosphere.
We are also seeing more exhibitors inviting buyers to these events and continuing the conversation over dinner afterwards, so they have become an important part of the overall experience.
Concept art for Jewellery Geneva booths, allowing each brand to spotlight its personality and fine jewellery creations for visitors
KP: What aspects of the visitor experience at the Hotel President Wilson do you feel sets JEWELLERY GENEVA apart from larger, more traditional trade shows?
HH: JEWELLERY GENEVA is part of an ecosystem in this city that values quality and a “less is more” approach. Even Watches and Wonders, the major watch show here, presents a relatively limited number of brands, rather than the hundreds we used to see at Baselworld.
We take our cues from that, as well as from the limited prime real estate and the importance of location here in Geneva. It naturally leads to a more curated experience, which we complement with thoughtful food and beverage touches in a beautiful five-star hotel setting.
For 2026, we will also introduce a new booth design from our stand builder, MAB & Cie of Paris, which we hope attendees will really enjoy.
What JEWELLERY GENEVA does so well is create space for conversation, for discovery and for a more considered way of experiencing jewellery. I’m looking forward to returning, picking up on what is happening in the jewellery world and, of course, trying on some of the most extraordinary creations to share with my audience.
If you’re heading to Geneva this April, JEWELLERY GENEVA is one to add to your itinerary, with registration now open.
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
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