FLAIR Project: Jewellery and Gemstones Inspire Gallery of Art at GemGenève

October 27, 2021

By Katerina Perez

5 min read

Jewellery is an art form in its own right, but my passion for it hasn’t dampened my love of other artistic disciplines like haute couture, sculpture, painting and digital media. I am thrilled to introduce you to my new project FLAIR – a virtual gallery and independent multi-media community of creatives that spotlights artists who produce unique works inspired by jewellery and gemstones. Here, I’d like to tell you about its physical debut at GemGenève exhibition that will give 15 FLAIR community members the chance to have their works displayed and purchased as well.

No matter where I go, jewellery seems to follow me in expected and unexpected ways. I can see a chandelier that reminds me of a design from a high jewellery collection; a geometric façade on a building that glints like diamond facets, or a flower that looks like it could be plucked and turned into the ideal brooch. I especially enjoy the juxtaposition of jewellery art with other disciplines, like painting, sculpture and photography, as it’s a welcome reminder that all creativity is intertwined and mutually enriching.

Larissa Panok watercolour painting for the FLAIR Project by Katerina Perez

Larissa Panok watercolour painting for the FLAIR Project by Katerina Perez

 Hossein Borojeni watercolour paintings for the FLAIR Project by Katerina Perez

Hossein Borojeni watercolour paintings for the FLAIR Project by Katerina Perez

 Vladimir Skrotzky watercolour and oil painting of actress Monica Bellucci for the FLAIR Project by Katerina Perez

Vladimir Skrotzky watercolour and oil painting of actress Monica Bellucci for the FLAIR Project by Katerina Perez

 Vladimir Skrotzky watercolour and oil painting of actress Charlize Theron for the FLAIR Project by Katerina Perez

Vladimir Skrotzky watercolour and oil painting of actress Charlize Theron for the FLAIR Project by Katerina Perez

When I was younger, I would browse through editorial shoots in magazines and rip out the pages I loved most to decorate my schoolbooks and folders. I’ve always felt that creativity must be part of one’s life. When I started doing photoshoots myself as part of my work, I realised just how much energy and effort goes into each photo session. This encouraged me to frame beautiful photos with far more care and decorate my living space with them. They aren’t jewellery advertising campaigns to me, they are art.

Aigana Gali 'The Sacred Gem and the Tree of Life' wool and silk cape for the FLAIR Project, curated by Katerina Perez

Aigana Gali 'The Sacred Gem and the Tree of Life' wool and silk cape for the FLAIR Project, curated by Katerina Perez

Some years ago, I began thinking about ways to combine my love of creativity with the skills I’ve learned over the course of my career, specifically community building. My website and Instagram are a hub for those who appreciate jewellery as much as I do and want to surround themselves with beautiful jewellery art. There’s a reason I affectionately refer to all who follow me as “my dear jewellery aficionados”! You know that I also appreciate the power of collaboration and helping others to get the recognition they deserve; I have seen first-hand how hard it is for new and niche designers to get noticed.

Two pieces of unique digital art by Celia Mastorchio-Fabbri for the FLAIR Project, curated by Katerina Perez

Two pieces of unique digital art by Celia Mastorchio-Fabbri for the FLAIR Project, curated by Katerina Perez

Jewellery art, community building and collaboration… these were the three ingredients that inspired my new initiative, FLAIR. I have hand-picked creatives from all over the world to join a community of multimedia artists who make gemstones, diamonds and jewellery the protagonists of their work. Individuals are chosen not for their international recognition or fame, but for the strong DNA they demonstrate through their work, whether that’s painting, sculpture, photography, haute couture or digital art. Many of the individuals I have selected for FLAIR have worked with me previously or have caught my attention via social media. Now, my goal is to introduce these wonderful “hidden gems” to the wider world, highlight their unique talents and continue my mission to make as many people as possible fall in love with jewellery as possible.

Hand-painted handbags by Anna Petrich for the FLAIR Project by Katerina Perez

Hand-painted handbags by Anna Petrich for the FLAIR Project by Katerina Perez

 Hand-painted, jewellery-inspired handbags by Anna Petrich for the FLAIR Project by Katerina Perez

Hand-painted, jewellery-inspired handbags by Anna Petrich for the FLAIR Project by Katerina Perez

 A closer look at a jewellery-inspired, hand-painted handbag by Anna Petrich for the FLAIR Project by Katerina Perez

A closer look at a jewellery-inspired, hand-painted handbag by Anna Petrich for the FLAIR Project by Katerina Perez

 Kathrin Marchenko hand-embroidered tulle artwork for the FLAIR Project by Katerina Perez

Kathrin Marchenko hand-embroidered tulle artwork for the FLAIR Project by Katerina Perez

From November 4-7, 2021, the output of 15 FLAIR artists from the UK, France, Germany and Russia, among other nations, will be showcased at the GemGenève exhibition. This collaborative project is a wonderful way to spotlight FLAIR artists on the international stage and introduce jewellery and gemstones into people’s lives in unexpected and beautiful ways. Their pieces will be available to purchase exclusively on Instagram (@flairproject_official) and at the exhibition itself, with prices ranging from €1,000 to €36,000. Over the coming months, FLAIR will find its home on Instagram and will bring together a wider community of people who appreciate art, jewellery, gemmology and design.

Artashes Sardaryan unique sculpture for the FLAIR Project curated by Katerina Perez

Artashes Sardaryan unique sculpture for the FLAIR Project curated by Katerina Perez

I am sure at this point you would like to discover some artists I have handpicked for the project. At GemGenève, Celia Martorchini-Fabbri will offer an original take on digital art and fashion photographer and artist, Ksenia Usacheva, will present a series of photos and oil paintings. Luxury brands illustrator, Hossein Borojeni, will showcase a series of watercolour paintings in a traditional style, while Larissa Panok will impress with three Pop Art style wall decorations. Elsewhere, haute couture artist, Aigana Gali, will present a unique hand-painted coat, while Anna Petrich has prepared a collection of unique hand-painted handbags.

Ksenia Usacheva oil paintings inspired by jewellery and gemstones for  the FLAIR Project by Katerina Perez

Ksenia Usacheva oil paintings inspired by jewellery and gemstones for the FLAIR Project by Katerina Perez

 Ksenia Usacheva oil paintings inspired by jewellery and gemstones for  the FLAIR Project by Katerina Perez

Ksenia Usacheva oil paintings inspired by jewellery and gemstones for the FLAIR Project by Katerina Perez

 Yeeler Feng acrylic painting created for the FLAIR Project by Katerina Perez

Yeeler Feng acrylic painting created for the FLAIR Project by Katerina Perez

The work of all FLAIR artists will be showcased in the very centre of Palexpo convention centre in Geneva, Switzerland, to encourage visitors and exhibitors to go on a ‘treasure hunt’. I really believe that trade events should be a source of entertainment, as well as destinations for business. I have no doubt that the work of my chosen FLAIR artists will offer this much-needed injection of creativity and fun!

Photo prints by Julia Flit for the FLAIR Project featuring pearls submerged in water

Photo prints by Julia Flit for the FLAIR Project featuring pearls submerged in water

Finally, you may be wondering, why the name ‘FLAIR’? Well, it’s synonymous with talent, stylishness and originality – three of the most important attributes I look for in FLAIR community members. I hope you will have the opportunity to visit GemGenève to see their varied and covetable pieces for yourself.

Emil Weis Opals: The Opal Experts of Idar-Oberstein

continue reading

Key Facts About Gold: An Ancient Symbol of Power and Luxury

In an age where digital currencies rise and fall, gold remains a universal symbol of stability, beauty, and lasting worth. It is worn on the skin, locked in vaults, and passed down through generations as a living legacy.

by Hirshi Sujanti

Little Legends: The History and Power of Pinky Rings

Pinky rings have long carried cultural weight - from Ancient Mesopotamian seals to Egyptian signets and Japanese kamon heirlooms. Today, the style is experiencing a resurgence, thanks to contemporary designers and a growing list of high-profile wearers, including Meghan Markle, Bruno Mars, Rihanna, Victoria Beckham, Bella Hadid and Emily Ratajkowski

by Joshua Hendren

Forever in Bloom: The Timeless Charm of Flowers in Jewellery

Flowers may fade in a vase, but flowers in jewellery—they bloom eternally

by Hirshi Sujanti

Double Vision: The Art and Allure of Reversible Jewellery

With versatility driving today’s jewellery trends, reversible designs are enjoying a quiet resurgence. From transformable lockets to rotating rings and earrings that change with a flip, these reversible jewellery creations reflect a growing desire for multi-dimensional design.

by Joshua Hendren

Coloured Diamonds: Why They’re Rare, Valuable and Incredibly Collectible

In the world of diamonds, white may be the standard, but colour is where the magic really happens. From blush pinks and oceanic blues to canary yellows and rare violets, coloured diamonds are nature's most extravagant anomaly

by Claire Roberts

Jewellery Manifesto: Tracing Three Pivotal Decades with Pomellato Collezione 1967

With Collezione 1967, Pomellato is presenting its ‘Jewellery Manifesto’ through 75 pieces, each inspired by one of three revolutionary decades in its creative history: the 1970s, 1980s and 1990s. Let’s take a closer look at the Maison’s artistic signatures, reinvented for a new generation of high jewellery lovers… 

by Sarah Jordan

Pink City Style: The Best-Selling Reversible Jewels of Gyan Jaipur

I would like to tell you more about the brand, its origin story, design inspirations and its popular Jaipur and Yami collections

by Katerina Perez

Fabulous Futures: Le Vian Unveils its 2026 Jewellery Trends in Las Vegas

Here's a rundown of what was included this year…

by Sarah Jordan

Exceptional Splendour: Jaipur Gems Celebrates 50 Years with Abu Dhabi Opening and New High Jewels 

Let me take you on a behind-the-scenes tour of the new Abu Dhabi boutique and share some of my sparkling highlights

by Katerina Perez

Radiating Confidence: The Mother-Daughter Energy Behind Growing Brand Aponine

As one of this year’s Couture show debutants, Turkish brand Aponine impressed me with its blend of colourful creativity, timeless elegance, and stylish femininity. Let’s take a closer look…

by Katerina Perez

Sensual Silhouettes: Jewels with Curves in All the Right Places

Is it getting hot in here, or is it just us? As jewellers swap sharp lines for shapely swirls, we look at new collections that are embracing the raw power of sensuality inspired by the female form

by Rachael Taylor

Artistic Realms: The Enchanting Natural World of Histoire D’Elle

I had the pleasure of speaking with Pascale Van Maele, the Brand Manager of Histoire d'Elle, which celebrates the deep-rooted connection between quiet femininity, elegance and natural forms. Let's explore together…

by Sarah Jordan

Spinel Stories: Celebrating the Special Allure of Spinels with the House of Gübelin 

I visited the Geneva boutique of the family-owned business to indulge my passion for this overlooked gemstone and explore some of its beautiful creations…

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Epic Evolution:Miseno Launches the Arco Collection to Celebrate a Fabulous Decade

I am pleased to present to you my highlights of the new Arco High Jewellery collection, which was formally showcased to the jewellery world at Couture from June 4-8, 2025

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

In Conversation:Discussing Paraiba - The Legacy of a Color

with Vogue Singapore

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.