Boucheron: Explore the French capital in the new ‘Paris Vu Du 26’ high jewellery collection
Paris, a city that makes you fall in love with it at first sight, has now been embodied in a new high jewellery collection by Boucheron. ‘Paris Vu de 26’ is striking for the versatility of the jewellery materials and styles it contains, as well as the complexity of its designs and some exciting innovations. Is it any wonder that the maison’s collection became one of the most talked about at Paris Haute Couture Week?
At the end of 2018, the restoration work on the historic Boucheron building on Place Vendôme was completed after 18 months. New shop floors, VIP rooms and even a suite with a view of the Eiffel Tower – which can be booked through the Ritz Hotel – were opened in the redeveloped boutique building. The launch of an exclusive collection dedicated to the longstanding relationship between the brand and Paris became the link between the two creative mediums: jewellery and architecture.
53 necklaces, earrings, bracelets and rings became jewellery renditions of the silhouettes of the famous buildings – as seen from a bird’s eye view – and the décor motifs that adorn them, Parisian streets lined with masonry, or the recognisable codes of the Boucheron maison. The creations have been divided into three lines: the first, ‘Paris’, is connected with the city itself; the second, ‘Place Vendôme’ is an ode to the view from the windows of the Boucheron building; and the third, ’26V’, includes abstract geometric compositions, as well as motifs of significance to the maison.
Boucheron 'Paris Vu Du 26' inspiration drawing
Boucheron Creative Director Claire Choisne has taken the column on Place Vendôme and transformed it into playful tassels made of pearls, emeralds or rock crystal – a material that is found in several ‘Paris Vu du 26’ necklaces. This piece of Parisian architecture has also been immortalised in a rock crystal engraving surrounded by diamonds.
The bay leaf that adorns the base of the Vendôme column is represented in the ‘Feuilles de Laurier’ necklace made with pearls, diamonds and mother of pearl. The maison’s secret jewellery techniques allowed it to cut thin plates that curled like real leaves from the mother of pearl. You may recognise the signature question mark necklace design invented by Frederick Boucheron himself, created so that women could put necklaces on without someone else’s help. There is also another neck adornment of the same shape: the ‘Feuilles d’Acanthus’, which imitates the voluminous leaves of acanthus – often found on columns in Paris. Every millimetre of the jewel is covered with diamonds, as are the ring and earrings in this set.
Boucheron 'Feuilles d'Acanthe' question mark necklace paved with diamonds
Jewelled animals have long been associated with the French Maison, and several new inhabitants of the natural world have entered the third part of the collection. Here, you will see Wladimir the cat who once lived in the Boucheron mansion and, in 1981, even appeared in the Maison’s ad campaign. This cute cat will always be with you as a cocktail ring studded with either colourless or black diamonds.
The ‘Nuri’ parrot – which has already become the protagonist of an everyday jewellery collection – has been turned into a colourful titanium cuff earring decorated with multicoloured sapphires, diamonds, aquamarine and heliodor. This is perhaps the brightest jewel from ‘Paris Vu Du 26’ line: all the other pieces use only two or three colour combinations.
Boucheron '26V' necklace and ring with cacholong, onyx, rock crystal and diamonds
Of all monochrome jewels, I was most impressed by the wide ‘Perspective’ bracelet featuring a 20.45 carat Ceylon sapphire and ’26V’ set, comprising of a necklace and a ring. The onyx and diamonds ‘Perspective’ cuff resembled a bird’s eye view of Parisian architecture, and the two ’26V’ monochrome pieces represent a staircase inside the Boucheron mansion. The immersion effect – which you experience when you are standing at the top of the stairs and look down – is reflected in the marquetry of onyx and cacholong; this method of working with stones has become the newest innovation at the maison. On the necklace, a complex geometric pattern is covered with a dome of rock crystal in which a round 5.32 carat diamond is buried, and the same for the 4.08 carat diamond in the ring. If desired, the pendant can be removed and the necklace worn in a simplified way with one tassel.
Rare coloured stones, large diamonds, gem carvings, sophisticated jewellery techniques, labour-intensive designs, unexpected transformations, fashion trends, minimalism and maximalism – it seems that all aspects of jewellery as an art form were mixed in the ‘Paris Vu du 26’ collection, making it both comprehensive and utterly fascinating.
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
Related Articles
Designer Gifts: The Latest Men’s Jewellery for the Label Lover in Your Life
2024 has been the year that men's jewellery really got into its stride, shedding its traditional image, embracing innovation, and emerging as a bold and brilliant category in its own right.
Latest Stories
Add articles and images to your favourites. Just
Jeweller of the Month:MADLY Gems
Singaporean brand celebrates 10-year anniversary
Jewels Katerina Perez Loves
Continue Reading
Ask Katerina:Diamond Jewellery Styling Tips for Modern Dressing
Here are some of the answers I gave during the presentation to aid your jewellery dressing…
Brand Focus:Van Cleef & Arpels
Jewellery Insights straight to your inbox