Maison Tabbah presents the ‘New Looks’ Aesthetic of Modern Jewellery:
Founded in 1862, the jewellery house Maison Tabbah seems to have no boundaries when it comes to creativity. The entire spectrum of fine jewellery is displayed in their creations; from their bespoke services for clients such as HRH Princess Charlene of Monaco, to their collections with rare and important gemstones, to more trendy and playful designs like the latest ‘New Looks’ line
When Nagib Tabbah – the CEO and creative visionary behind Maison Tabbah – told me that he was working on something completely different, it certainly intrigued me. After visiting the Tabbah boutique and workshops in Beirut, and having witnessed the immaculate craftsmanship of the brand, I knew that Nagib would prepare something of the highest quality and therefore attention worthy. However, it never crossed my mind that a jewellery house with a 150-year history would launch something more risqué – ultra-modern, cool and quirky ‘New Looks’ pieces to surprise their clientele.
Maison Tabbah
Fundamentally, ‘New Looks’ is a line of fine jewellery which is divided into 8 capsule collections, each embodying different modern aesthetics that can be worn mixed and matched to create a truly unique and customisable look. They include charms which can be added to necklaces, earrings and bracelets, as well as chokers and longer necklaces – all of which have been designed to be layered and worn in multiples. Although the designs within the 8 ‘New Looks’ all retain their individual signature appeal, they can also be combined with classic Tabbah pieces such as the ‘Beret’ line.
When I recently spoke to Nagib Tabbah, he confided that he never expected his new line to be so successful and sell it out within a few weeks after the launch. Nagib decided to speak about his new endeavour for the first time with me, and it’s a great pleasure for me to share our interview with you.
Maison Tabbah
Maison Tabbah
The ‘New Looks’ of Maison Tabbah is not just a collection of stylish and modern pieces. It ushers in a modern method of wearing fine jewellery, and plays with the concept of how we utilise it to showcase our mood, our personalities, and our approach to life.
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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