The World of Solange Azagury-Partridge at Carlos Place:
Whenever I step into Solange Azagury-Partridge boutique, I feel like Alice as she passes through the looking-glass and falls into a new magical world. When I visited the opening night of the flagship store on Carlos Place, which, incidentally, is nothing like any other jewellery shop you would have seen before, this sensation only grew stronger.
Spacious halls are spread over two floors and filled with the bright contrasting colours of a painter’s palette. Solange has showered the floors with stars and rainbows. In fact, she used them to decorate everything from her carpets to her star-shaped window displays. Every item in this extravagant boutique resembles unique objets d’art, opening a door into the phantasmagorical world of Solange. This is a world filled with succulent hues of green, crimson and red, the colours of the designer’s favourite gemstones – rubies and emeralds.
All of the masterpieces which are created by this British designer are made under one roof. In fact, Solange’s jewellery workshops and studio are in the building as the show-rooms.
It isn’t often that, when visiting a shop, one can actually immerse oneself in the world of the designer and feel part of it. I was fortunate enough to experience this and at the opening gala party I came to the conclusion that Solange’s boutique is far from your standard jewellery shop; it deserves to be listed amongst London’s other famous sights which need to be seen to be believed.
Photos courtesy of Solange Azagury-Partridge
Solange-Boutique_interior
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
Related Articles
Designer Gifts: The Latest Men’s Jewellery for the Label Lover in Your Life
2024 has been the year that men's jewellery really got into its stride, shedding its traditional image, embracing innovation, and emerging as a bold and brilliant category in its own right.
Latest Stories
Add articles and images to your favourites. Just
Jeweller of the Month:MADLY Gems
Singaporean brand celebrates 10-year anniversary
Jewels Katerina Perez Loves
Continue Reading
Ask Katerina:Diamond Jewellery Styling Tips for Modern Dressing
Here are some of the answers I gave during the presentation to aid your jewellery dressing…
Brand Focus:Van Cleef & Arpels
Jewellery Insights straight to your inbox