Main Character Energy: Discovering the ‘In Her Element’ Campaign by Lisa Nik
Women are the beating heart of Lisa Nik, a colourful, creative and playful fine jewellery brand spearheaded by Lisa Nikfarjam. If you’ve read any of my previous articles, you’ll know that Lisa is a polyglot, a businesswoman, an adventurer, and a mother who believes in the power of women to create their own destinies, all with an impeccable sense of accessorising style! The brand’s latest campaign – In Her Element – translates the fundamentals of earth, air, fire and water into coloured gemstone jewels that are bursting with sapphires, opals and rubellites. Let’s take a closer look at each elemental chapter and see which one suits your sensibilities best.
Back in 2024, I described Lisa Nik as a mood-boosting brand, and I think that continues to hold true. Its pieces are feminine but not diminutive, thereby suiting the woman who wants to look elegant without veering into boring territory. Personally, I’ve always loved the Lisa Nik approach to coloured gemstones, which is abundant, juicy and vibrant. Last year, I wrote about 20 pieces that really caught my eye, including bi-coloured tourmalines, pastel-coloured beryls, mandarin garnets, tanzanites, emeralds, pink tourmalines and aquamarines, among other mineral stars. This kind of variety ensures that every woman can find a piece that speaks to her, allowing a facet of her personality to shine through.
A ring from the Lisa Nik Colors collection, set with an 11.41 carat Malaya garnet and diamonds in 18k yellow gold
This idea of revealing your inner self through jewellery was something that came up in a conversation I had with Lisa earlier this year at the Centurion Jewelry Show in Tucson, Arizona. The ‘In Her Element’ campaign is all about feeling connected to something bigger and bolder than ourselves, namely the four elements of air, fire, earth and water. “It came from the idea that jewellery has its own energy and character, just like the women who wear it,” Lisa explains. “The campaign celebrates the many dimensions of femininity: strength, fluidity, passion, and grounding.”
Lisa Nik Flower and Butterfly hand chain from the Rainbow collection, set with pink sapphires and diamonds in 18k rose gold
Katerina Perez spotlights a Lisa Nik hand chain from the Rainbow collection, set with pink sapphires and diamonds in 18k rose gold
A closer look at the details of a Lisa Nik hand chain from the Rainbow collection, set with pink sapphires and diamonds in 18k rose gold
The message is about a woman feeling completely herself—confident, intuitive, and powerful—when she wears something that resonates with her personality, Lisa Nikfarjam
Lighter than Air
The first part of the Lisa Nik In Her Element campaign is ‘Air’, which is achieved through an abundance of pink sapphires. Pieces are described as “ethereal, effortless and eternal” with a gentle femininity captured in heart-shaped rings, butterfly motifs and even a delicate hand chain jewel. Within this offering, there are also some striking rings and tennis-style necklaces set with an ombré mix of sapphires, starting in the palest pink hues and gradually intensifying to a bubble-gum hue. The origin of these designs is in the Lisa Nik Rainbow collection that’s bursting with flowers, butterflies, and colourful mineral combinations that remind me of a lovely spring day. Air can be hurricane winds, but in the eyes of Lisa Nik, it’s as soft as a gentle breeze.
A model wears Lisa Nik creations that evoke the Air element, including pieces from the Colors, Rainbow and Asymmetric collections
Lisa Nik earrings from the Asymmetric collection, set with 13.8 carats of pink tourmaline, rubellite and diamonds in 18k rose gold
Lisa Nik Colors collection heart-shaped ring set with an 11.41 carat Malaya garnet and diamonds in 18k yellow gold
Diamond details in a Lisa Nik Colors collection ring, featuring a heart-shaped 11.41 carat Malaya garnet set in 18k yellow gold
Lisa Nik 2-in-1 Butterfly ring from the Rainbow collection, set with ruby, rubellite and diamonds in 18k rose gold
Lisa Nik Tennis necklace from the Rainbow collection, set with 7.76 carats of pink sapphire in 18k yellow gold
This Lisa Nik hand chain from the Rainbow collection, set with pink sapphires and diamonds in 18k rose gold, evokes the Air element
Inner Fire
The fire-inspired chapter of In Her Element relies on the beautiful red hues of rubellite and the sparkling fire of colourless diamonds when they hit the light. “We wanted to show how our Diamond Game collection can be styled to express bold layering that is formal or casual depending on the situation,” Lisa explains. Personally, I also feel connected to the fire element through deep orange gems, such as mandarin garnet and fire opal. These are often quite underrated gemstones, but Lisa manages to make even the most daring colours feel wearable. If you are thinking of injecting some more ‘unusual’ colours into your daily jewellery collection, this could be the ideal place to start.
A model wears Lisa Nik creations that capture the intensity of the Fire element, including pieces from the Diamond Game and Colors collections
Lisa Nik channel-set ring from the Rainbow collection, set with 2.60 carats of rubies and diamonds in 18k white gold
Lisa Nik climber earrings from the Diamond Game collection, set with 4.42 carats of diamonds in 18k white gold
Lisa Nik channel-set bangle from the Colors collection, set with 5.13 carats of rubies and diamonds in 18k white gold
Feeling Grounded
“The earth never paints in one colour.” This is a phrase that Lisa Nik used on Instagram, and it’s such a perfect way to encapsulate not only the vast palette of minerals the brand offers, but also the complexities and uniqueness of the women who wear its jewels. The earth chapter of In Her Element focuses on feeling grounded through green and brown gemstones, set in yellow gold, to embody a connection to the soil, like the feeling of grass between your toes on a warm day! A highlight is the Asymmetric collection, which acknowledges that nature isn’t always perfect and uniform. A little variety really is the spice of life.
A model wears Lisa Nik jewellery inspired by the Earth element, including multi-coloured creations from the Colors and Asymmetric collections
Lisa Nik Colors collection ring with an oval-shaped 8.64 carat green tourmaline and diamonds in 18k yellow gold
Lisa Nik mixed stone bracelet from the Asymmetric collection, set with 23.35 carats of gemstones and diamonds in 18k yellow gold
Lisa Nik mixed stone earrings from the Asymmetric collection, set with 7.76 carats of gemstones and diamonds in 18k yellow gold
Lisa Nik ring from the Colors collection, set with a 27.95 carat Ukrainian heliodor and diamonds in 18k yellow gold
Lisa Nik Sparkle stud earrings with diamonds in 18k yellow gold
Lisa Nik earrings from the Asymmetric collection, set with 11.96 carats of mixed coloured gemstones and diamonds in 18k yellow gold
Lisa Nik Asymmetric necklace with 75.48 carats of multi-coloured gemstones set in 18k yellow gold
Worries Washed Away
Finally, the element of water is evoked through a mixture of boulder opals, ombré sapphires and spirals of diamonds that “shimmer like the surface of a pool at golden hour”. This is a gentle and subtle take on water; rather than riotous rapids and rough seas, Lisa is presenting something more tranquil and contemplative. Butterfly designs appear in this chapter, along with a fabulous array of lagoon tourmalines, aquamarines, blue sapphires and diamonds set in softer, flowing forms. The designs have an organic lightness to them, almost as if they’re moving with a current.
A model wears Lisa Nik jewellery inspired by the Water element, including pieces from the Rainbow, Earth and Sea, Colors and Sparkle collections
Lisa Nik Rainbow bracelets, set with aquamarine, citrine, peridot, pink tourmaline, rhodolite garnet and iolite in 18k yellow gold
Lisa Nik Butterfly ring from the Rainbow collection, set with diamonds, tsavorite garnets, and sapphires in 18k yellow gold
Lisa Nik earrings from the Earth & Sea collection, set with 18.33 carats of boulder opal and diamonds in 18k yellow gold
Lisa Nik Ombré band from the Rainbow collection, set with 3.83 carats of blue sapphire in 18k white gold
Lisa Nik ring from the Colors collection, set with a heart-shaped mint tourmaline of 11.14 carats and diamonds in 18k yellow gold
Lisa Nik bracelets from the Rainbow collection with iolite, aquamarine and peridot in 18k yellow gold
A Perfect Balance
Perhaps you’re drawn to a specific element, but it may be that you want to mix-and-match pieces from multiple elements. That’s what Lisa Nik wants you to find… a balance between strength and softness, colours, shapes, and styles that is personal to you. “Clients are gravitating toward pieces they can wear every day that still feel special,” Lisa tells me. “Examples are delicate diamond necklaces, sculptural rings, and pieces that layer beautifully. Versatility is very important to them.”
Katerina Perez wears a selection of heart-shaped jewels by Lisa Nik, including rings set with mint tourmaline, malaya garnet and spinel, and a heart-shaped fire opal heart pendant weighing 24.88 carats
Jewellery should feel like an extension of who you are, almost like a personal talisman that reflects your inner element, Lisa Nikfarjam
In Tucson, we also had the chance to discuss 2026 trends, and it seems that love is most definitely in the air. Right now, the brand is witnessing increased demand for romantic, whimsical silhouettes and meaningful shapes, whether that’s hearts, butterflies or flowers. Lisa says: “Heart motifs have become especially popular, yet they have always been a part of my design aesthetic as seen in the heart hidden within my logo where the ‘s’ and ‘a’ meet — they feel joyful and personal rather than overly sentimental.”
Lisa Nik Heart pendant from the Colors collection, set with a 24.88 carat fire opal and diamond accents in 18k yellow gold
Plus, because of the palette of vibrant colours she utilises, Lisa’s heart-shaped rings have a collectable feel to them. Why stop at one pink sapphire heart when you can have a mandarin garnet, a tourmaline, a spinel, a spessartite garnet, a Mexican fire opal and a morganite, among others? Having tried many of these pieces, I can say with absolute certainty that it would be impossible to stop at one.
Katerina Perez wears Butterfly Flower rings from the Lisa Nik Rainbow collection, featuring blue sapphires, tsavorite garnets, pink sapphires and diamonds set in 18k rose and yellow gold
Lisa Nik Butterfly Flower ring from the Rainbow collection, set with tsavorite garnets, pink sapphires and diamonds in 18k yellow gold
Lisa Nik Butterfly ring from the Rainbow collection, set with orange and yellow sapphires and diamonds in 18k rose gold
Katerina Perez wears flower and butterfly-inspired creations from the Lisa Nik Rainbow collection
Lisa Nik Butterfly brooch from the Rainbow collection, set with 2.39 carats of multi-coloured sapphires and 1.32 carats of diamonds in 18k white gold
More to Explore
Looking ahead to the rest of the year, Lisa Nik is focused on developing pieces that feel timeless, expressive and emotional, without losing their wearability. Lisa teased some special projects and collaborations, too, although we may have to wait a little longer to find out about those. In the meantime, the brand will continue to build on the themes of its In Her Element campaign, including introducing fresh gemstone combinations and unexpected shapes.
Lisa Nik ring from the Colors collection, set with an 11.14 carat heart-shaped mint tourmaline and diamond accents in 18k yellow gold
Perhaps now is a good time to discover the element that’s linked to your star sign for a bit of inspiration? As an April baby under a Taurus sky, I have an affinity for the earth… so I am starting with green tourmalines.
WORDS
Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
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