Christmas Is Сoming With Tiffany&Co.:
Tiffany&Co. is a jeweller that boasts one of the most creative approaches to designing window displays. Even Matthew Miele, the director of In Love Craxy About Tiffany’s, drew attention to this in his film. Depending on the season, the shop windows of the American brand are transformed into miniature scenes of theatre in which some sort of drama plays out. Need I mention that, whatever the supporting cast, jewellery is always the protagonist?
On 7 November, Tiffany&Co. celebrated the official launch of its Christmas season at its flagship store on Bond Street. This featured the première of its “Make the World Sparkle” window display. British supermodel Jourdan Dunn attended the celebration wearing pieces made by the famous brand: she had a glittering marquise cut diamond necklace around her neck, a ring with a huge diamond on her finger, and an art deco bracelet on her wrist. It’s hardly surprising that the store entrance was heaving with paparazzi – everyone wanted a shot of the stunning Jourdan wearing those exquisite jewels.
WORDS
Katerina Perez Katerina Perez is a jewellery insider, journalist and brand consultant with more than 15 years’ experience in the jewellery sector. Paris-based, Katerina has worked as a freelance journalist and content editor since 2011, writing articles for international publications. To share her jewellery knowledge and expertise, Katerina founded this website and launched her @katerina_perez Instagram in 2013.
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