Exploring Elsewhere: Boucheron Pushes the Conceptual Boundaries of High Jewellery

August 15, 2022

By Katerina Perez

10 min read

Unveiled at Paris Haute Couture Week, the new Ailleurs High Jewellery collection is a crowning achievement in Boucheron’s already impressive jewellery history. The concept of ‘elsewhere’ is brought to life in five sets, each one inspired by borderless possibilities and natural, raw forms, from deserts and oceans to mountains and rainforests. Here, creative director, Claire Choisne, shares some insights into the offering, which pushes the conceptual boundaries of high jewellery in ways that many won’t have seen before.

The Boucheron Ailleurs High Jewellery collection was revealed at Paris Haute Couture Week as part of a striking presentation that fused visuals, sound, beautiful surroundings and models with some of the most ostentatious hairstyles I’ve seen in quite some time. However, their beehives and bouffants were created for a very particular reason: to provide the most unobscured view of the new Boucheron novelties. Ailleurs is separated into five sets – Sand Woman, Leaf Woman, Earth Woman, Pebble Woman, and Volcano Man – and each one uses unusual materials (pebbles, wood, rattan, meteorite) and finishes to tell the “elsewhere” story. To start exploring these jewels, let’s begin with dunes of cascading granules and discover the ‘Sand Woman’ who emerges from the oasis mirage.

Boucheron citrine, rubellite, spinel and titanium Toucan bracelet from the Carte Blanche Ailleurs High Jewellery collection

Boucheron citrine, rubellite, spinel and titanium Toucan bracelet from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron burnt wood, diamond and white gold Bois Brûlé Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron burnt wood, diamond and white gold Bois Brûlé Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, rock crystal, lacquer and white gold Pie ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, rock crystal, lacquer and white gold Pie ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron Palissandre Santos wood, diamond and white gold Bois Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Palissandre Santos wood, diamond and white gold Bois Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, mother-of-pearl and white gold Corail Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, mother-of-pearl and white gold Corail Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron mother-of-pearl, diamond and white gold Coquillage necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron mother-of-pearl, diamond and white gold Coquillage necklace from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron tourmaline, diamond, aluminium and white gold Feuillage Diamant cuff from the Carte Blanche Ailleurs High Jewellery collection

Boucheron tourmaline, diamond, aluminium and white gold Feuillage Diamant cuff from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, onyx and pink gold Gazelle ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, onyx and pink gold Gazelle ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron natural shell Cornus Marmoreus, diamond and white gold Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural shell Cornus Marmoreus, diamond and white gold Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron meteorite, diamond, onyx, white gold and platinum Loup ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron meteorite, diamond, onyx, white gold and platinum Loup ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron pearl, mother-of-pearl, diamond, silver and white gold Oursin Diamant multi-wear necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron pearl, mother-of-pearl, diamond, silver and white gold Oursin Diamant multi-wear necklace from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, white gold and yellow gold Rotin Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, white gold and yellow gold Rotin Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Ailleurs Sand Woman

Crafted in a palette of beige, sand and creamy blond, the Sand Woman set mimics the shape of the wind whipping sandstorms across the desert in precious materials and, unusually, plant-based rattan. To create the Rotin Diamant (diamond rattan) necklace, Boucheron’s craftsmen humidified natural fibres, dried them on a brass frame and inserted a golden rod into the material to create the desired shape. These curves of ratan are accompanied by diamond-set leaf shapes in white and yellow gold and accentuated with a central diamond of two carats.

Boucheron diamond, onyx and pink gold Gazelle ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, onyx and pink gold Gazelle ring from the Carte Blanche Ailleurs High Jewellery collection

Also, within this set is a second Rotin Diamant necklace, this time with a removable Art Deco-inspired fan-shaped brooch that sits in a horseshoe shape around the neck and sparkles with 17.14 carats of diamonds. The arid landscape of the desert also inspired the inclusion of a gazelle ring, set with onyx, baguette-cut diamonds and a 2.15 carat diamond on its forehead, and the magpie skull ring crafted by inserting a white gold skull inside hollowed rock crystal. Finally, this set features the Coquillage Diamant (diamond shell) earrings that recreate the texture and shape of natural shells in gold, diamonds and mother of pearl.

Boucheron diamond, onyx, lacquer, white gold and yellow Coquillage Diamant pendant earrings,  gold Rotin Diamant necklaces, Pie ring and Gazelle ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, onyx, lacquer, white gold and yellow Coquillage Diamant pendant earrings, gold Rotin Diamant necklaces, Pie ring and Gazelle ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, white gold and yellow gold Rotin Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, white gold and yellow gold Rotin Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, rock crystal, lacquer and white gold Pie ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, rock crystal, lacquer and white gold Pie ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron natural shell Fusinus Colus, mother-of-pearl, diamond and white gold Coquillage Diamant earrings from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural shell Fusinus Colus, mother-of-pearl, diamond and white gold Coquillage Diamant earrings from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Ailleurs Leaf Woman

The tropical and humid rainforest was the inspiration for this chapter, which orbits around the Feuillage Diamant (diamond leaf) cuff bracelet with a 37.97-carat green tourmaline. Growing from this central gemstone are ‘leaves’ of woven green plants, which are crafted in lightweight coloured aluminium, bordered by chevrons of diamonds. Continuing with the theme of plants, the Fleur de Paradis head jewel is perfectly shaped to sit around the contours of the ear with a trio of amethysts, yellow, orange and pink sapphires, fire opal, and vibrant orange lacquer, all in titanium. The final three pieces in this set focus on the animals of the rainforest. The statement-sized titanium toucan bracelet is set with rubellites, white diamonds and black spinels, but its beak is the pièce de resistance.

Boucheron citrine, rubellite, spinel and titanium Toucan bracelet from the Carte Blanche Ailleurs High Jewellery collection

Boucheron citrine, rubellite, spinel and titanium Toucan bracelet from the Carte Blanche Ailleurs High Jewellery collection

I wanted to have colours like a real toucan, but with no metal. [The craftsmen} created a 3D marquetry of gemstones with citrine, onyx and a bit of rubellite. They created a block of all these stones and then, at the end, they cut the beak. –  Claire Choisne, Boucheron’s creative director 

The serpent bracelet bursts with tsavorites, onyx and acid green lacquer in titanium that wraps around the wrist, while the papillon brooch flutters with two insects connected by a pin that can be hidden underneath clothing. These butterflies are made with natural lideopsis vulgaris butterfly wings, which, as Choisne explains, required six years of patient experimentation for the house to master. The wings are protected inside a specially designed frame that’s set with yellow and brown diamonds, all housed in titanium.

Boucheron tourmaline, diamond, aluminium, white gold, amethyst, sapphire, lacquer, titanium, citrine, rubellite, spinel, tsavorite, onyx and natural butterfly wings Fleur de Paradis head jewel, Papillon brooch, Toucan ring, Feuillage Diamant cuff, Serpent bracelet and Toucan bracelet from the Carte Blanche Ailleurs High Jewellery collection

Boucheron tourmaline, diamond, aluminium, white gold, amethyst, sapphire, lacquer, titanium, citrine, rubellite, spinel, tsavorite, onyx and natural butterfly wings Fleur de Paradis head jewel, Papillon brooch, Toucan ring, Feuillage Diamant cuff, Serpent bracelet and Toucan bracelet from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron amethyst, sapphire, lacquer and titanium Fleur de Paradis brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron amethyst, sapphire, lacquer and titanium Fleur de Paradis brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron natural butterfly wing, diamond and titanium Papillon brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural butterfly wing, diamond and titanium Papillon brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron tsavorite, onyx, lacquer and titanium Serpent bracelet from the Carte Blanche Ailleurs High Jewellery collection

Boucheron tsavorite, onyx, lacquer and titanium Serpent bracelet from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Ailleurs Earth Woman

The Earth Woman set contains four pieces in hues of deep brown, ochre, chocolate and steely grey to evoke “primal geology”. To create the Bois Diamant (diamond wood) brooch, Boucheron’s team scanned individual flower petals and recreated their shape in thin slivers of Santos rosewood, pieced together in an openwork gold structure. Diamonds adorn select petals and the very centre of the bloom to add depth, while titanium pistils quiver delicately as the wearer moves. Finally, it is also worth noting that this piece is secured by magnets, which means its sheer size won’t drag on the eventual owners’ clothes.

Boucheron Palissandre Santos wood, diamond and white gold Bois Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Palissandre Santos wood, diamond and white gold Bois Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

The Papillon Diamant (diamond butterfly) single earrings is a future red-carpet showstopper, set with natural butterfly wings, brown diamonds and colourless diamonds in titanium. The butterflies perch on the top of the ear, but the earlobe is similarly adorned with a pear-shaped brown diamond that’s orbited by two haloes of diamonds. In contrast to this naturalism, the Cristaux (crystals) earrings have a complex geometry with smoky quartz, round diamonds and baguette-cut diamonds in white and rose gold. Finally, this set concludes with the large Jack Coquillage (shell jack) brooch that will enliven any lapel. It’s an earthy take on the iconic Boucheron Jack design that swaps its typical conical diamond-set elements with two flecked conus marmoreus shells, paired with gold, diamonds and rock crystal embellishments.

Boucheron Palissandre Santos wood, diamond, white gold, natural butterfly wing, natural shell Conus Marmoreus and quartz Papillon earrings, Cristaux Pendants earring, Bois Diamant brooch and Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Palissandre Santos wood, diamond, white gold, natural butterfly wing, natural shell Conus Marmoreus and quartz Papillon earrings, Cristaux Pendants earring, Bois Diamant brooch and Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron Palissandre Santos wood, diamond and white gold Bois Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron Palissandre Santos wood, diamond and white gold Bois Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron quartz, diamond and white gold Cristaux Pendants earrings from the Carte Blanche Ailleurs High Jewellery collection

Boucheron quartz, diamond and white gold Cristaux Pendants earrings from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron natural shell Cornus Marmoreus, diamond and white gold Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural shell Cornus Marmoreus, diamond and white gold Jack Coquillage brooch from the Carte Blanche Ailleurs High Jewellery collection

PEBBLE WOMAN

The final Ailleurs set for women takes the humble pebble and reinvents it for a high jewellery audience. Slowness, silence and softness are the words used to describe this suite of jewels which span elephant heads, coral reefs, seashells and tumbled rocks… there’s no stone unturned (if one may forgive the pun). The Galet Diamant (diamond pebble) necklace creates graduated towers of hollowed polished pebbles with pear-shaped diamonds and further diamond pavé, set into the stones themselves like “gold tattoos”. “The technique was quite complicated because pebbles are heavy and I wanted the necklace to be very light and comfortable,” says Choisne. “Our craftsmen found a way to scoop out the middle and now they are 1.5 mm thin, like an egg shell.”

Boucheron natural pebble, diamond and white gold Galet Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural pebble, diamond and white gold Galet Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

This necklace is partnered with the Galet Diamant (diamond pebble) earrings and ring. One of the most striking Pebble Woman creations is the Corail Diamant (diamond coral) brooch and hair ornament with mother of pearl and diamond-set white gold tentacles that are layered to create extra depth and dimension. There are three animal rings in this collection, too – two elephants and a polar bear – brought to life with titanium, white gold, onyx and diamonds. And a fourth animal, or should we say echinoderm, is captured in the Oursin Diamant (diamond urchin) long line tassel necklace with princess-cut and brilliant-cut diamonds, pearls and mother of pearl. During the presentation, Choisne explained that silver was chosen over white gold for this piece in some areas because of its brighter, whiter look.

Boucheron natural pebble, diamond and white gold Galet Diamant earrings from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural pebble, diamond and white gold Galet Diamant earrings from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron natural pebble, diamond, onyx, sapphire, white gold and titanium Galet Diamant ring, The Elephant rings and Ourse Polaire ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron natural pebble, diamond, onyx, sapphire, white gold and titanium Galet Diamant ring, The Elephant rings and Ourse Polaire ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron diamond, mother-of-pearl and white gold Corail Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

Boucheron diamond, mother-of-pearl and white gold Corail Diamant brooch from the Carte Blanche Ailleurs High Jewellery collection

VOLCANO MAN

Finally, as has been its tradition for some time, Boucheron has dedicated a portion of its high jewellery collection to men. The Volcano Man suite is a monochromatic story of power, earthly magnitude and ferocity, but done in a way that is shapely and refined. The Coquillage (shell) necklace imprints the spiral shape of a seashell in x-ray form onto mother of pearl in a technically ambitious feat. The Loup ring takes the shape of a wolf howling to the moon in meteorite, white and grey diamonds and onyx in white gold and platinum, while the Bois Brûlé Diamant necklace uses three-thousand-year-old burnt marsh oak wood, paved with diamonds in white gold, to position a knot of light reflection just below the adam’s apple. And finally, the Octopus single earring is a fantastical take on deep sea monsters with tattoo-inspired appendages of diamonds, 443 in total, with 178 mother of pearl pastilles (thin discs) in white gold.

Boucheron mother-of-pearl, diamond, meteorite, onyx, platinum, burnt wood and white gold Octopus earring, Bois Brûlé Diamant necklace, Coquillage necklace and wolf ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron mother-of-pearl, diamond, meteorite, onyx, platinum, burnt wood and white gold Octopus earring, Bois Brûlé Diamant necklace, Coquillage necklace and wolf ring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron mother-of-pearl, diamond and white gold Coquillage necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron mother-of-pearl, diamond and white gold Coquillage necklace from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron mother-of-pearl, diamond and white gold Octopus earring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron mother-of-pearl, diamond and white gold Octopus earring from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron burnt wood, diamond and white gold Bois Brûlé Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

Boucheron burnt wood, diamond and white gold Bois Brûlé Diamant necklace from the Carte Blanche Ailleurs High Jewellery collection

 Boucheron meteorite, diamond, onyx, white gold and platinum Loup ring from the Carte Blanche Ailleurs High Jewellery collection

Boucheron meteorite, diamond, onyx, white gold and platinum Loup ring from the Carte Blanche Ailleurs High Jewellery collection

The Boucheron Ailleurs High Jewellery collection has created a world that one wants to enter and explore. From deep sea depths to delicate flowers, slimline wood, meteorites, and scooped-out pebbles, this collection defies tradition and sets the tone for more experimentation to come.

Inspired by Colour: Sunita Nahata on Couture, Creativity and Colombian Emeralds

continue reading

Essential Passion: The Artistic Pursuits of Mehragin Rahmati of Mergin Jewelry 

Jewellery can be thoughtful and insular, or it can be effusive and bold and full of character that makes it stand out from the crowd. I would put the colourful and charismatic creations of Mehragin Rahmati into the latter camp because of their attention-grabbing silhouettes, unusual structures, and confident mineral palettes.

by Katerina Perez

Maestro of Masterpieces: New High Jewels in the Picchiotti Classics Collection

Ahead of this year’s Couture show in Las Vegas, Picchiotti has revealed some of the latest additions to its high jewellery repertoire, including new suites in the Picchiotti Classics collection.

by Sarah Jordan

Reasons to Shop: The Moments that Demand a Fresh Jewellery Purchase 

There's no rule that says you need a reason to buy a new piece of jewellery, but sometimes, a little encouragement makes the decision even more exciting. If you're looking for a playful excuse to book your next jewellery appointment, here are a few irresistible reasons to treat yourself.

by Hirshi Sujanti

Grecian Glamour: The Designers Preparing to Spotlight Greek Style at JCK Las Vegas

Recently, I was approached by the organisers of a special ‘Greek mission’ who are supporting 11 independent designers and brands as they seek to make their mark at JCK Las Vegas from June 6-9, 2025. Below, I would like to introduce you to each of the businesses participating in this incredible showcase of Greek design, ingenuity and craftsmanship.

by Katerina Perez

Naked Attraction: The Best High Jewellery of the 2025 Cannes Film Festival 

Here’s a rundown of some of the best Cannes jewellery looks from the 78th annual festival (May 13-24), including the likes of Dakota Johnson, Angelina Jolie, and Natalie Portman, who all make striking jewellery the star of their ensembles

by Sarah Jordan

In Conversation: Discussing Paraiba — The Legacy of a Color with Vogue Singapore

The conversation encouraged both myself and Kevin Ferreira, my co-author, to recall exactly why we wrote Paraiba: The Legacy of a Color, and I am pleased to share more with you below

by Katerina Perez

Semi-Precious vs Precious Gemstones: Why the Old Labels No Longer Work

I can’t count the number of times I’ve asked myself: what really sets so-called precious and semi-precious stonesapart? Is it their rarity? Colour? Durability? Value? Or is it simply tradition—an outdated hierarchy we’ve inherited without question

by Katerina Perez

Larger than Life: New Mineral Masterpieces and Global Adventures with Margot McKinney 

Let’s take a closer look at the pieces and places that have helped to shape the Margot McKinney brand over the last 12 months, including the rather sensational Marina, Aurora and Bloem necklaces

by Katerina Perez

Male Adornment: The Evolution of Men’s Jewellery from the 1400s Until Today

Men's jewellery is often overlooked, yet its history is both rich and cyclical. Over the past six centuries, the popularity of male adornments has fluctuated, reflecting shifts in fashion, status, and cultural values. Here, Amanda Triossi examines the reasons behind male jewellery, along with its periods of abundance and decline.

by Amanda Triossi

Perfect Proposal: The Top 10 Engagement Ring Mistakes to Avoid 

The moment you start thinking about proposing, everything shifts. Ordinary things become significant: dinner out, a walk in the park, a glance at their jewellery box. And then comes "the ring": a symbol of love, yes, but also a silent spokesperson for everything you feel and hope for. No pressure, right?

by Claire Roberts

Couture Show 2025: The Top 10 Debutants Heading to Las Vegas 

The much anticipated Couture Show will return to Wynn Las Vegas from June 4-8, 2025, shining a spotlight on established design talent, new creatives, and international brands that are vying for attention on the global stage. Just like in previous years, I am focusing my attention on the debutants

by Katerina Perez

Designing the Future: Revealing the Winners of the Katerina Perez x Osmium Institute Design Contest

What a ride it has been, witnessing such pure creative energy and original thinking, especially with a material as rare and futuristic as osmium

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Legacy of Love:The Dreamlike Jewels of Emirati Designer Mariyeh Ghelichkhani

During our meeting in Dubai, we spoke about the importance of family, the sweetness of finding joy through creativity, and the ability to translate dreamy visions and deep feelings into wearable pieces…

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.