Ask Katerina: How Do Bloggers Earn Money? Part One

It’s a question I get asked so frequently that I have decided to dedicate a two-part series to the issue of professional blogging as a profitable career! Making money as a key opinion leader and blogger is more nuanced than you might think; many factors must be considered to ensure the right balance between monetisation and editorial integrity. Would you like to find out more? Continue reading to discover how I have turned KaterinaPerez.com into a thriving business…

We all understand a basic advertising model. A brand or supplier wants to showcase their products to the audience that you have created. And, so, they pay for the privilege of accessing your readers and, most importantly, tapping into the trustworthy relationship you have built with them over time. As a blogger, I am tasked with walking a tightrope while balancing a beam of advertisers, loyal readers, and my own expenditure. It’s not as easy as you might think! When I started this business ten years ago, blogging was a recreational pursuit that wasn’t perceived as a ‘real’ job. I am pleased that I played a part in changing this landscape so that passionate and committed professional bloggers could receive the recognition they deserve. So, to celebrate the 10th anniversary of KaterinaPerez.com, let’s go back to the beginning – to my first sponsored post – and discuss some of the ‘basics’ of creating an online blogging business.