Sabine Roemer Created A Dream Jar for BFG Campaign:
This year marks a hundred years since the birth of the British author Roald Dahl. To commemorate the anniversary a film version of his story The BFG was made, directed by Stephen Spielberg. And in a more local celebration, London itself is being transformed into a fairytale land until the end of August, with huge glass ‘dream jars’ dotted throughout the city. Lying protected beneath the glass dome of one of these jars is a beautiful piece of jewellery – a brooch in a shape of an exotic flower. Who made it, and where it can be found, you’ll find out by reading on.
The dream jar ‘hunt’ has been organised by film production company Entertainment One along with the charity Save The Children, and a number of world famous stars are taking part. Those who’ve shared their dreams with the British public include Stephen Spielberg, Stephen Hawking, Helen Mirren, Naomi Campbell – and the private jeweller Sabine Roemer.
Entertainment One asked about fifty people to design their dreams. Other than staying within the measurements of the jar, we were free to create what we wanted. The embodiment of my dream was a bird – a representation of freedom for me – and it was sitting on a tree. Obviously I wanted to incorporate one of my own pieces in to the jar – I found my vocation at fifteen and always dreamt about creating sculptures and jewellery designs.
WORDS
Katerina Perez With more than 12 years’ experience in the jewellery sector, Katerina Perez’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.
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