Bulgari: Time is Precious With the Serpenti Misteriosi

February 14, 2022

By Katerina Perez

5 min read

The first Bulgari snake ‘secret’ watch with a dial hidden under a small cap was created exactly 80 years ago. The Italian jewellery maison has dedicated four new models of the legendary Serpenti Misteriosi watch line, presented at the LVMH Watch Week, to this momentous anniversary.

The iconic design of the Serpenti Misteriosi watch dates to the 1950s – I am sure the dial hidden in the snake’s mouth is familiar to you by now! To tell the time, you need to press the forked tongue and the head of the precious Serpenti Misteriosi reptile will rise to reveal the watch face.

Bulgari Serpenti Misteriosi High Jewellery watch in white gold with green lacquer, brilliant-cut diamonds and pear-cut emerald eyes

Bulgari Serpenti Misteriosi High Jewellery watch in white gold with green lacquer, brilliant-cut diamonds and pear-cut emerald eyes

 A closer look at the Bulgari Serpenti Misteriosi High Jewellery watch with pear-cut emerald eyes

A closer look at the Bulgari Serpenti Misteriosi High Jewellery watch with pear-cut emerald eyes

 Bulgari Serpenti Misteriosi High Jewellery watch

Bulgari Serpenti Misteriosi High Jewellery watch

 This Bulgari Serpenti Misteriosi High Jewellery watch is one of four new snake-inspired timepieces for 2022

This Bulgari Serpenti Misteriosi High Jewellery watch is one of four new snake-inspired timepieces for 2022

 Bulgari Serpenti Misteriosi High Jewellery watch in white gold with 626 round brilliant-cut diamonds on the head, two pear-cut emeralds and a yellow gold double tour bracelet set with further diamonds

Bulgari Serpenti Misteriosi High Jewellery watch in white gold with 626 round brilliant-cut diamonds on the head, two pear-cut emeralds and a yellow gold double tour bracelet set with further diamonds

 This Bulgari Serpenti Misteriosi High Jewellery watch has approx. 16 carats of diamonds on the head alone

This Bulgari Serpenti Misteriosi High Jewellery watch has approx. 16 carats of diamonds on the head alone

 Bulgari Serpenti Misteriosi High Jewellery watch with a black-lacquered rose gold case, two pear-cut diamonds for the eyes and a black-lacquered rose gold double-tour bracelet

Bulgari Serpenti Misteriosi High Jewellery watch with a black-lacquered rose gold case, two pear-cut diamonds for the eyes and a black-lacquered rose gold double-tour bracelet

 Bulgari Serpenti Misteriosi High Jewellery watch with a rose gold case set with brilliant-cut diamonds and turquoise inserts, two pear-cut rubellites for the eyes and a double-tour rose gold bracelet set with diamonds and turquoise

Bulgari Serpenti Misteriosi High Jewellery watch with a rose gold case set with brilliant-cut diamonds and turquoise inserts, two pear-cut rubellites for the eyes and a double-tour rose gold bracelet set with diamonds and turquoise

Another element that made the Serpenti Misteriosi a hit for several decades is its springy, scaly body. It is very easy to wind it around your wrist, which is important for women given how many spectacular jewels are often difficult to put on or even wear at all. Bulgari fans, including the legendary Elizabeth Taylor, appreciated this innovative mechanism and began to collect Bulgari’s snakes. Many vintage models are now in private collections and periodically appear at auctions. But this does not mean that secret watches only pass from hand to hand; on the contrary, Bulgari regularly creates new interpretations of the Serpenti Misteriosi each year.

The process of creating the new Bulgari Serpenti Misteriosi High Jewellery watch

The process of creating the new Bulgari Serpenti Misteriosi High Jewellery watch

These four new Serpenti Misteriosi are luxurious and colourful. Special attention has been paid to decorative flourishes and the virtuoso work of the jewellers. Numerous components of the watch were made individually by Bulgari masters and then decorated with lacquer and inlaid with precious stones (the crown of diamonds on one of the snakes turned out to be especially cute). And this is only the visible part of the work! If you have ever tried on Serpenti Misteriosi, you will have no doubt felt how incredibly comfortable and light they are. I’ve already mentioned that when designing watches, special attention is paid to the volumetric structure of the metal components, something which determines the shape of the bracelet and case and is also responsible for ergonomics.

Two new iterations of the Bulgari Serpenti Misteriosi High Jewellery watch

Two new iterations of the Bulgari Serpenti Misteriosi High Jewellery watch

A big plus of these novelties is that they are equipped with a new mechanical calibre called Piccolissimo (which means “tiny” in Italian), one of the smallest watch movements in the world, which was designed and produced by Bulgari’s watchmakers in Le Sentier, Switzerland. The BVL100 is only 12.30mm in diameter, 2.50mm thick and weighs only 1.3 grams! To ensure the greatest inertia of the balance considering the very small size of the mechanism, the company’s specialists used white gold. Thus, the Serpenti Misteriosi are created exclusively from precious materials.

The delicate process of crafting the Bulgari Serpenti Misteriosi High Jewellery watch

The delicate process of crafting the Bulgari Serpenti Misteriosi High Jewellery watch

 Setting coloured gemstones and diamonds for the new Bulgari Serpenti Misteriosi High Jewellery watch

Setting coloured gemstones and diamonds for the new Bulgari Serpenti Misteriosi High Jewellery watch

 The BVL100 movement within each of the Bulgari Serpenti Misteriosi High Jewellery watches  is only 12.30mm in diameter and 2.50mm thick

The BVL100 movement within each of the Bulgari Serpenti Misteriosi High Jewellery watches is only 12.30mm in diameter and 2.50mm thick

 Crafting each white gold element of the Bulgari Serpenti Misteriosi High Jewellery watch

Crafting each white gold element of the Bulgari Serpenti Misteriosi High Jewellery watch

 How the head of the Bulgari Serpenti Misteriosi High Jewellery watch appears before it is set with diamonds and coloured gemstones

How the head of the Bulgari Serpenti Misteriosi High Jewellery watch appears before it is set with diamonds and coloured gemstones

The head and the tail of the Serpenti Misteriosi watch, which wraps around the wrist twice, are made of white or rose gold, encrusted with brilliant-cut diamonds. To make the models more vivid, the designers added turquoise or coloured lacquer inserts. Incidentally, in watches with a lacquer finish, the translucent composition is applied by hand, in numerous layers. Each of the layers is dried and becomes transparent as it dries. Consequently, even on the “painted” scales, we see that it is a linear relief on gold. This is applied to the gold surface of each flake by hand, adding a glistening sheen to the watch.

Placing turquoise inserts in one of the new Bulgari Serpenti Misteriosi High Jewellery watches

Placing turquoise inserts in one of the new Bulgari Serpenti Misteriosi High Jewellery watches

I also want to draw your attention to another important detail: the eyes of the reptiles! Serpenti Misteriosi watches look out at the world with teardrop rubellites, emeralds or diamonds, lending a new and very modern meaning to the precious nature of time.

Bulgari Serpenti Misteriosi High Jewellery watch with 795 diamonds of 16.59 carats

Bulgari Serpenti Misteriosi High Jewellery watch with 795 diamonds of 16.59 carats

 This version of the Bulgari Serpenti Misteriosi High Jewellery watch has a yellow gold double-tour bracelet and a white gold tail, both set with round brilliant-cut diamonds

This version of the Bulgari Serpenti Misteriosi High Jewellery watch has a yellow gold double-tour bracelet and a white gold tail, both set with round brilliant-cut diamonds

 A closer look at the diamond-set dial of the Bulgari Serpenti Misteriosi High Jewellery watch

A closer look at the diamond-set dial of the Bulgari Serpenti Misteriosi High Jewellery watch

By the way, the brand’s craftsmen have designed each model such that they can be worn on either hand! A special container mounted in the head of the serpent, used for the diamond-encrusted dial and movement underneath, can be removed and rotated to position it again in the other direction, making it possible to wear the watch on either the left or the right wrist.

Hot Trends 2022: The ‘Neck Mess’ Reigns Supreme

continue reading

Emerald Odyssey: Chopard Unveils its Insofu High Jewellery Collection

There's nothing quite like the thrill of a new collection unveiling. But what truly excites me isn't just the sparkle and glamour – it's when a brand takes a bold and unexpected approach. This is exactly what Chopard has done with its latest Insofu High Jewellery collection, which all started with the extraordinary 6,225-carat 'Insofu' rough emerald. Let's take a closer look at the creations that have emerged from this incredible mineral specimen

by Hirshi Sujanti

Watches and Wonders 2025: The Best Jewellery Watches 

From diamond-drenched serpents to enamelled blooms and secret talismans, these new jewellery watches unveiled in Geneva embody the artistry, emotion and extravagance of high jewellery watchmaking for women

by Rachael Taylor

Refined Character: The Ancient-Meets-Modern Allure of Dionysios Fine Jewels

The Dionysios signature is all about warm, soulful jewellery that’s characterful without being overtly historical or too starkly modern. Let’s take a closer look at some of the brand’s highlights…

by Katerina Perez

Blinded by the Light: The April Birthstone Through the Lens of Diamond Pavé

Let's consider pieces that showcase this method of craftsmanship in all its sparkling glory…

by Katerina Perez

Love Language: Introducing the Expressive Creations of Zome Jewellery

For designers like Meghna Biswas, the woman behind Zome Jewellery in the United Arab Emirates, the process of transforming coloured gemstones and precious metals into beautiful creations is an ever-evolving love language

by Katerina Perez

Diamond Garden: Creating Digital Delights with AI Artist Anastasia Rogozhina

Take a look and consider the incredible feats that artificial intelligence can achieve in empowering creativity and broadening our minds

by Katerina Perez

100 Years of Art Deco: Top 10 Pieces of Art Deco Jewellery Sold at Auction

From the legendary Van Cleef & Arpels Jarretière bracelet worn by Marlene Dietrich to a striking aigrette that was once part of the Al Thani collection, all the pieces below are infused with the fearless originality of the Jazz Age

by Claire Roberts

Spirited Jewels: The Expressive Creativity of Elena Semy Jewellery 

Today, I'd like to introduce you to the creative designs of Elena Semy Jewellery and Elena, the artist behind them

by Katerina Perez

Rings of Power: Bold Torques are Making a Fine Jewellery Comeback

This powerful necklace with ancient roots is reclaiming its place in contemporary jewellery collections. Its sleek yet rigid silhouette speaks to confident women who want to assert a quiet power. Plus, it is the perfect setting for a chic diamond drop. 

by Rachael Taylor

Ocean Depths: Sotheby’s to Auction the Fancy Vivid Mediterranean Blue Diamond 

This sensational stone is due to be unveiled globally in Abu Dhabi on April 8 and will be auctioned by Sotheby’s Geneva on May 13. Before the bidding flurry commences, let’s take a closer look at this rare blue specimen that’s estimated to sell for in the region of US$20 million

by Sarah Jordan

All That Jazz: 100 Years of Art Deco Jewellery

This wonderfully decadent period of Prohibition parties, glittering cocktail soirées and exuberant Art Deco jewellery, which straddled more than a quarter of a century from 1908 to 1935, had a profound effect on society that touched upon almost every aspect of life in its pursuit of beauty, with the worlds of art, adornment, fashion, interiors, architecture and technology all irreversibly changed as a result

by Claire Roberts

Girls Just Want To Have Fun: An Elevated Take On Nostalgic and Joyous Jewellery

The days have just gotten lighter, which makes them seem longer, indicating that Spring will soon be here. And today, on April Fool’s Day, we begin to feel a sense of frivolity and play. Therefore, we hope to put a smile on your face with this article dedicated to jewellery with a dash of humour and a whole lot of wit

by Beth Bernstein

Latest Stories

Add articles and images to your favourites. Just

Century of Splendour:Louis Vuitton Awakened Hands, Awakened Minds Chapter II

Creative Director Francesca Amfitheatrof offers her unique interpretation of a pivotal period in France’s history, marked by the French Revolution, the Napoleonic era, and the rise of industrialism

by Sarah Jordan

Jewels Katerina Perez Loves

Continue Reading

Writing Adventures:Co-Authoring the Book

Paraiba: The Legacy of a Color

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.