Meet the Katerina Perez Team

Inspiring and original, is a bilingual online jewellery platform for international jewellery aficionados. The website provides wide-ranging independent editorial coverage focused on various aspects of fine jewellery. Unique content is uploaded several times a week, with stories ranging from announcements of brands’ new collections, jewellery focused events, reports from major exhibitions to shopping guides and trend overviews. All of this is made possible thanks to the wonderful Katerina Perez team...

Katerina Perez, Founder and Editor-In-Chief

With more than 12 years’ experience in the jewellery sector, Katerina’s expert knowledge spans everything from retail sales and management to content creation, including brand building, jewellery writing and styling. Born and raised in St Petersburg, Katerina’s favourite hobby as a child was playing with the treasures in her grandmother's jewellery box, inspiring a lifelong love of jewellery from a very early age. She spent five years in St Petersburg University of Culture and Arts studying not journalism but business studies and languages, and her writing skills have developed as her passion for her favourite subject – jewellery – has grown. This is why her writing comes straight from the heart rather than the pages of a book. Daughter of an entrepreneur mother, Katerina exchanged her retail management job for jewellery writing in 2013 and hasn’t looked back since.


Fun fact: Katerina is Russian, her husband is French with a Spanish surname and their son is British by birth. A truly multinational family.

Sarah Jordan, International Editor

Starting her career as a journalist, Sarah discovered the world of fine jewellery in 2014 when she began working as a magazine editor for a jewellery retail magazine in London. Since going freelance, Sarah has specialised in content writing, editing and branded storytelling for a range of businesses, including De Beers Jewellery, Sotheby’s, the Natural Diamond Council and Gem-A (Gemmological Association of Great Britain). She is also the founder of her own specialist copywriting business, The William Agency. Sarah has completed courses at both De Beers Group Institute of Diamonds and the Gemological Institute of America (GIA), and is well-versed in the language of high jewellery and the history of jewellery design movements. She has known Katerina for many years and shares her vision of helping even more women fall in love with fine jewellery… one gemstone at a time!

Fun fact: Sarah has a passion for birds and is always trying to take note of the birds she sees on her travels.


Olga Guseva, Russian Editor

Olga Guseva joined the company in 2013 and has been an integral part of from the very start. Having studied economy and later psychology at Moscow State University, she spent 10 years working for leading advertising agencies in the Russian capital, where she was in charge of several major promotional campaigns. Craving a change, Olga embarked on a two-year adventure around South-East Asia and Tibet, which inspired her to re-assess her life values. Whilst contemplating a different professional direction, she reconnected with Katerina and they immediately started working together. “Once I opened myself up to the wondrous world of jewellery art, I quickly became consumed by the vibrant emotions I feel when looking at these wonders of nature enhanced by talented jewellers,” she says.


Fun fact: Olga and Katerina have known each other for more than three decades. They met at the tender age of three, when they used to go to the same nursery.


Aleksandra Baidina, SMM Manager

Aleksandra knew that she wanted to work in media while she was still at school in St Petersburg. Following her heart, she studied marketing at the Higher School of Printing and Media Technologies of St Petersburg State University, where she engaged in promotional campaigns on social networks and advertised the various institutions she worked at. After graduation, she enhanced her professional knowledge by attending courses in management, content creation and advertising, as well as completed an internship at one of the largest marketing agencies in St Petersburg. She then spent several years at a marketing agency, where she gained experience in working with top brands as well as managing a creative team, before moving to a different city and searching for new opportunities. Aleksandra has been a valued team member since March 2020. "My acquaintance with Katerina led me to the world of high jewellery art - a new and truly fascinating area which I am excited to implement my skills in," she says.


Fun fact: Aleksandra loves tea ceremonies and collects handcrafted porcelain. She also plays the piano and guitar and composes electronic music.


Claire Roberts, Newsletter Editor&SEO Specialist

Claire Roberts joined the company in 2020. Her immersion into the industry happened quite by chance when she applied for a job editing a magazine that specialised in jewellery and watches. By the time she had returned from her first trip to the Baselworld fair in Switzerland, she was hooked. Following seven years as managing editor of The Jewellery Editor, Claire left to become a freelance journalist specialising in jewellery, during which time she has edited Graffiti magazine for Graff and worked with several other Bond Street brands. Based in Oxfordshire, Claire has been writing about jewellery and watches for more than 20 years but still gets excited when one of her favourite designers launches a new collection. Her ultimate dream jewel is a gobstopper-sized Paraiba tourmaline ring. 


Fun fact: Claire loves words and once read the entire Oxford English Dictionary for pleasure!



Simon Martner, Turi Lovik Kirknes and ReanArt for the beautiful photos created for this website, Marina Denisyeva, Frankie Parham and Frank Martin for the translations and Vladimir Bardokin for the technical support.

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