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From TikTok to the Red Carpet: How Jewellery Trends Take Off
You’re probably familiar with the jewellery trend that exploded in 2025: a heritage house classic, more closely associated with Upper East Side dressing than Gen Z social media, suddenly flooding Instagram and TikTok. The design in question? The Alhambra motif by Van Cleef & Arpels.
The maison’s instantly recognisable four-leaf clover necklaces and bracelets appeared in Old Money mood boards, wrist-stack selfies and Get Ready with Me videos at astonishing speed, layered beside luxury watches and tennis bracelets or, in the case of the extra-long 20-motif necklaces, looped and styled into lariats by influencers documenting their jewellery collections online. Like many contemporary jewellery crazes, the trend erupted almost overnight, spreading rapidly into algorithms, wish lists and social media feeds, and giving rise to a thriving market of dupes.
This story is available to Katerina Perez Club members.
In the continuation of this article, discover:
- Why some jewellery trends explode on social media while others never gain traction.
- How bracelet stacking, earscaping and symbolic jewellery transformed the way we wear jewellery.
- Why the biggest jewellery trends often reflect much larger cultural changes.
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