Hueb: Three generations of the family pay tribute to jewellery art

July 2, 2018

By Katerina Perez

4 min read

At last year’s Couture exhibition, I became acquainted with Hueb jewellery for the very first time, and I immediately felt the allure of the pieces. This initial meeting was spontaneous, and so I was unable to dedicate as much time as I would’ve liked to exploring Hueb’s jewellery. So, having returned to Las Vegas this year, I made a beeline to their salon in order to become better acquainted with this wonderful brand from Brazil, which focuses on exciting designs that are wearable and elegant.

Brazil is an amazingly beautiful country, renowned in the jewellery world for producing an abundance of vibrant gemstones. It’s ground seems to have absorbed the bright colours of its flora, fauna and amazing landscapes, passing them on to the minerals it cultivates: aquamarines, diamonds, amethysts, emeralds, topazes and Paraiba tourmalines. The incredible variation of these gemstones reminds me of a kaleidoscope!

Hueb 'Apus' ring in emerald and diamond

Hueb 'Trilliant' bracelet in diamond, aquamarine and white gold

Hueb 'Labrinth' earring in diamond and yellow gold

Hueb 'Luminus' earrings in diamond and white gold

Hueb bracelet in sapphire and diamond

Hueb 'Luminus' earrings in sapphire and diamond

It’s no wonder, then, that fine jewellers and high-end luxury designers often crop up in this epicentre of gemstones; local artisans and traditional goldsmiths are capable not only of truly appreciating the beauty of these unique gems, but also of producing jewellery which accentuates their distinctive qualities. 

Hueb 'Oceanum' earrings and ring in aquamarine and diamonds

Hueb flagship store at 717 Madison Avenue, New York City

In conversation with Thiago Hueb – Fádua’s grandson – and his wife Priscila, who is the Creative Director of the brand, I learned that Hueb does everything in-house, from designing to manufacturing, and from sourcing a wide variety of gemstones to their own retailing. The brand only uses 18 karat gold and VS clarity, exceptionally white diamonds, as well as a whole spectrum of gemstones – many of which are from Brazil: Paraiba tourmalines, emeralds, sapphires, morganites, tanzanites, London Blue topazes, to name a few examples.

Hueb 'Oceanum' earrings and ring in aquamarine and diamonds

After gaining years of experience, many varied collections were developed under the leadership of Priscila Hueb who worked for a while in tandem with her mother-in-law Cristina Hueb.  

When observing the jewels in person, I was struck by the brand’s harmonious balance of art and innovation. The pieces were both classic and modern, very feminine and elegant. The pieces that I saw included their famous ‘Luminus’ collection, in which diamonds sparkle in unique constructions; the ‘Bahia’ collection that pays tribute to Brazil’s lush tropical regions, and their newest launch, the ‘Stellar’ collection: featuring dramatic, sleek and effervescent pieces.

Hueb 'Oceanum' cuff with Paraiba tourmaline, blue sapphire and diamond

Hueb 'Oceanum' waterfall earring in Paraiba tourmaline, blue sapphire, diamond

Hueb S-shaped cuff in diamonds and gold

Priscila Hueb – the current Creative Director – explained that since her childhood, she has been fascinated with wildlife and natural beauty. Having grown up in Brazil, she often left the hustle and bustle of the city behind to travel with her parents. In the countryside, she felt a kinship with the natural world, and learned to retain this feeling within herself – which now nourishes her creativity.

From the heart of Brazil, the Hueb brand has won the recognition of women from across the globe from the USA to the Middle East for the lively, exquisite jewellery which it creates. Earrings and rings by the brand have been seen adorning many celebrities including Beyoncé, Sharon Stone, Rihanna and Jennifer Lopez.

Hueb 'Moldura' necklace in diamond, ruby and yellow gold

The best way to experience the brand is by visiting their flagship store in New York City at 717 Madison Avenue. Once inside, you’ll be spoilt with a cornucopia of choice in creative design, combined with a family legacy of expertise in fine jewellery.

Designer Gifts: The Latest Men’s Jewellery for the Label Lover in Your Life

2024 has been the year that men's jewellery really got into its stride, shedding its traditional image, embracing innovation, and emerging as a bold and brilliant category in its own right.

by Claire Roberts

Subscription banner

Katerina PerezClub

Step into a universe devoted to jewellery that has been especially curated to indulge your passion, impart knowledge and inspire the next steps on your jewellery journey. Discover exclusive content you won’t find elsewhere.

join the club

Latest Stories

Add articles and images to your favourites. Just

Jeweller of the Month:MADLY Gems

Singaporean brand celebrates 10-year anniversary

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

Ask Katerina:Diamond Jewellery Styling Tips for Modern Dressing

Here are some of the answers I gave during the presentation to aid your jewellery dressing…

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.