Bejewelled Bottles: Exquisite Fragrances by Jewellery Brands

August 27, 2016

By Smitha Sadanandan

3 min read

What happens when the world of fine jewellery meets perfumes? Undoubtedly, it transforms into a celebration of beauty and creativity and more so, when fragrances and bejewelled bottles are created by luxury jewellers such as Boucheron, Cartier, Chopard and Van Cleef & Arpels.

It was in the 70s that Cartier and, years later, Van Cleef & Arpels (1978), Boucheron (1988), Bulgari (1992) and Chopard (1992) made their entrance into the world of scents. The idea behind the product expansion from the heritage business to other fields like the fragrances business was simple: the maison want to widen their clientele by letting everyone feel (and smell) magnificent jewellery creations. But only a handful of luxury jewellery houses can afford to make their own fragrances and bottle it in jewellery inspired cases.

Collection Extraordinaire by Van Cleef & Arpels

Collection Extraordinaire by Van Cleef & Arpels

Everything from the packaging to the essence of the fragrance, from the advertising campaign to the bottle’s design has to be unique. What matters most is the dreamy feeling that people experience when opening up a bottle of fragrance. Having said that, jewelled inspired fragrances are, perhaps, the perfect solution to combining the glamour of jewellery with fascinating scents that appeal to a wide range of discerning costumers.

As the world changes, so do jewellery fragrances. If in the past, jewellery brands “mass produced” some scents for a larger clientele, brands like Bulgari and Van Cleef & Arpels concentrated their energies in creating exclusive fragrances collections like Le Gemme, launched in 2014 by Bulgari, or Collection Extraordinaire by Van Cleef & Arpels that has been in the market since 2009.

Cartier Parfums La Panthère

Cartier Parfums La Panthère

Bulgari’s Le Gemme by Bulgari fragrance collection, created by French perfumer Daniela Andrier, is a journey into the world of coloured gems. Le Gemme is composed of six unique fragrances dedicated to the most precious stones: Ashlemah (amethyst), Amarena (tourmaline), Noorah (turquoise), Lilaia (peridot), Maravilla (citrine) and Calaluna (moonstone). Le Gemme collection, inspired by the magnificence of Bulgari’s jewellery, is encapsulated in bottles that recall the Roman amphores (storage containers).

Van Cleef & Arpels looked to nature for its Collection Extraordinaire fragrance line. Since the beginning, nature has been an important source of inspiration to the brand and its many Haute Joaillerie creations. The perfume collection is composed of 16 fragrances in which each one draws inspiration from a flower or a natural element. For instance, the California Reviere floral fragrance has as its top notes mandarin orange, neroli, jasmine sambac, frangipani, beeswax and vanilla. It is a lovely scent dedicated to a romantic and cosmopolitan woman, evoking her precious journeys around the world.

Chopard Happy Spirit

Chopard Happy Spirit

Cartier with its La Panthere Lègère fragrance looks to its iconic animal, the panther, by carving it on the bottle and giving the fragrance a feline, yet feminine spirit. Mathilde Laurent, in-house perfumer Cartier, united the notes of amber, Tahitian vanilla and gardenia peppered with chypre nuances from the original musky accord of the La Panthère perfume.

If Cartier chooses animals for ideas, Boucheron gets inspired by its iconic and modern jewellery collection – the Quatre. Brought out in 2004, Boucheron’s collection featuring rings, bracelets and earrings that captures the modern spirit of architecture in combinations of materials and techniques on yellow-white or pink gold base with four bands. The fragrance, created by Nathalie Gracia-Cetto and Antoine Maisondieu, is vibrant and bold yet romantic and Parisian. The top notes include bitter orange essence, Brazil green mandarin essence orpur ®, red currant sparks, wild strawberries. Enclosed in a round bottle with a chic Quatre ring inspired cap, the bottle’s design remains timeless.

Quatre - Eau de Parfum - Boucheron

Quatre - Eau de Parfum - Boucheron

 Quatre - Eau de Parfum - Boucheron

Quatre - Eau de Parfum - Boucheron

 Quatre - Eau de Parfum - Boucheron

Quatre - Eau de Parfum - Boucheron

 Quatre - Eau de Parfum - Boucheron

Quatre - Eau de Parfum - Boucheron

Chopard too pays homage to the joyful side of life with its Happy Spirit fragrance – a tribute to the successful jewellery and watch collection, Happy Diamonds, which celebrated its 40th anniversary this year. Created in 1976 by Ronald Kurowski, former designer at Chopard, the Happy Diamonds collection has diamonds that dance freely either in a necklace or watch dial. The fragrance – created in 2009 by Dominique Ropion with notes of citrus, magnolia, honeysuckle and raspberry – is contained in a heart-shaped bottle that represents the romantic attitude of the Chopard woman.

Something Bright for Summer Vibe:

continue reading

Exceptional Splendour: Jaipur Gems Celebrates 50 Years with Abu Dhabi Opening and New High Jewels 

Let me take you on a behind-the-scenes tour of the new Abu Dhabi boutique and share some of my sparkling highlights

by Katerina Perez

Radiating Confidence: The Mother-Daughter Energy Behind Growing Brand Aponine

As one of this year’s Couture show debutants, Turkish brand Aponine impressed me with its blend of colourful creativity, timeless elegance, and stylish femininity. Let’s take a closer look…

by Katerina Perez

Sensual Silhouettes: Jewels with Curves in All the Right Places

Is it getting hot in here, or is it just us? As jewellers swap sharp lines for shapely swirls, we look at new collections that are embracing the raw power of sensuality inspired by the female form

by Rachael Taylor

Artistic Realms: The Enchanting Natural World of Histoire D’Elle

I had the pleasure of speaking with Pascale Van Maele, the Brand Manager of Histoire d'Elle, which celebrates the deep-rooted connection between quiet femininity, elegance and natural forms. Let's explore together…

by Sarah Jordan

Spinel Stories: Celebrating the Special Allure of Spinels with the House of Gübelin 

I visited the Geneva boutique of the family-owned business to indulge my passion for this overlooked gemstone and explore some of its beautiful creations…

by Katerina Perez

Golden Hour: Cosmic Creations in the Chanel Reach for the Stars High Jewellery Collection

The Reach for the Stars collection bounces between cosmic constellations of diamonds, elaborate, almost mythological neckwear, and starbursts of coloured stones, all with the Maison’s Parisian flair

by Sarah Jordan

Ultimate Guide to Promise Rings: What They Mean, How to Wear One and Where to Buy

While the promise ring's meaning has evolved, its emotional weight remains, making it especially popular among Gen Z and millennial couples seeking the perfect, personal pre-engagement jewel

by Claire Roberts

Exquisite Escapes: The Idyllic Inspirations Behind the Diorexquis High Jewellery Collection

In early May 2025, Dior Joaillerie's Artistic Director Victoire de Castellane showcased an unprecedented high jewellery collection, Diorexquis, to more than 300 VIPs at the Château de la Colle Noire in the heart of Provence. Let's take a closer look…

by Katerina Perez

Millionaire Products: Celebrating the No-Expense-Spared Bvlgari Polychroma High Jewellery Collection

Bvlgari is opening a magnificent new chapter in the world of high jewellery, and high jewellery watches with the Polychroma collection. Here's what I have discovered so far…

by Katerina Perez

Sea of Wonder: Celebrating the Ocean’s Endless Bounty with the Tiffany & Co. Blue Book 2025

Here are some of the creations that became an integral part of the Tiffany & Co. underwater world, including starfish, crashing waves and sea turtles…

by Katerina Perez

Latest Stories

Add articles and images to your favourites. Just

Epic Evolution:Miseno Launches the Arco Collection to Celebrate a Fabulous Decade

I am pleased to present to you my highlights of the new Arco High Jewellery collection, which was formally showcased to the jewellery world at Couture from June 4-8, 2025

by Katerina Perez

Jewels Katerina Perez Loves

Continue Reading

In Conversation:Discussing Paraiba - The Legacy of a Color

with Vogue Singapore

by Katerina Perez

Jewellery Insights straight to your inbox

Style Guide

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.